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6 Things to Consider When Investing in an RMS
As you seek to optimize revenues, drive profits, save time, and outperform competitors, here’s how to find an RMS built to optimize your business segments
How Privacy Protection is Changing Email Marketing
With third-party data and many traditional email metrics gone for good, this first-party data is going to be vital to the success of marketing efforts
How Hospitality is Adapting to a Contactless World
Contactless tech is here to stay, and we’ve already seen how it doesn’t need to be a barrier to good service – in fact, it can enrich a guest’s experience
The End of Third-Party Cookies and What it Means for Your Hotel
Sunsetting of traditional third-party cookies doesn’t end programmatic advertising, but rather pushes advertisers to innovate new offerings and capabilities
Rejuvenate Your Revenue Strategy for 2021 and Beyond
As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward
8 Ideas for Generating Non-Room Revenue at Your Hotel
The more optimized your hotel is around total revenue generation, the stronger your performance will be! Here are 10 ideas for generating non-room revenue
The Value of CRM Audiences and Insights to Drive Additional Revenue
Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications
Customer Relationship Management vs Customer Data Platform
Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data
Rejuvenate Your Revenue Strategy for 2021 and Beyond
Behavioural insights reveal the revenue potential of each guest, whether they stay a night or not. This precision enables you to optimize total guest spend
Stay Out of Spam: Email Deliverability Guide for Hotel Marketers
What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!