cendyn

With third-party data and many traditional email metrics gone for good, this first-party data is going to be vital to the success of marketing efforts

Contactless tech is here to stay, and we’ve already seen how it doesn’t need to be a barrier to good service – in fact, it can enrich a guest’s experience

Sunsetting of traditional third-party cookies doesn’t end programmatic advertising, but rather pushes advertisers to innovate new offerings and capabilities

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

The more optimized your hotel is around total revenue generation, the stronger your performance will be! Here are 10 ideas for generating non-room revenue

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data

Behavioural insights reveal the revenue potential of each guest, whether they stay a night or not. This precision enables you to optimize total guest spend

What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!

First, we want to make sure that your social media foundation is stronger than ever and then show you a few tactics to truly outperform in the year ahead