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The loss of direct bookings has an unfortunate two-fold effect; losing revenue due to high OTA fees and inability to deliver a personalized guest experience

For all qualifying hotels operating in the State of California, it’s crucially important to keep privacy practices and disclosures up-to-date and compliant

While AI is not designed to replace your entire call center, it can significantly allow those employees to give full attention to more complex reservations

Creating a sense of urgency is a solid strategy for increasing conversions during a campaign. This is especially true for holiday sales

The more vendors and programs you are using in the booking funnel, the more data sets you will need to weed through to determine the best course of action

This August, Expedia Group is releasing new Search and Sort Factors in their marketplace that will affect how hotels appear in Expedia’s search results

There’s no way to import your existing data into Google Analytics 4. That makes this transition quite the change project!

How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?

The hotel distribution landscape is as dynamic as ever. Success in this ever-changing environment requires responsiveness and swift action

The biggest winners in the casino resort market are those that reduce customer effort while delivering the best experience both digitally and in person