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For hotels seeking to tap into the seasonal spirit of family getaways and gifts, email deliverability should be at the heart of their marketing strategy

Personalizing the creative and offers on your website will further help your offer stand out and drive more bookings as well as ancillary spend

Hotel marketers should continue preparing for a future where privacy is increasingly prioritized and build a strategy not reliant on third-party cookies

It’s essential to note PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy

Here are 7 design trends for 2024 that will give your website a boost and make it more attractive to Internet users

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

Make your website the pillar of your online marketing that sets you apart from your competitors to better sell your hotel directly

Your website is the pillar of your online marketing and sales strategy, and measuring its results is crucial to adjusting your online sales strategy

In an era where travelers increasingly rely on online platforms to make their travel arrangements, having a user-centered hotel website is paramount

It’s tough to overstate how important these email practices are when it comes to giving marketing emails every chance of reaching recipients