booking

a winner holding a cup and a loser looking sad reflecting how hotels can outperform otas without outspending them

How Hoteliers Can Outperform OTAs Without Outspending Them

Here’s how you can take advantage of the Black Friday travel surge and outperform the OTAs without needing to spend like them

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Top 10 Hotel Marketing Strategies to Boost Your Bookings in 2025

We explore the top 10 marketing strategies that hoteliers can leverage to drive bookings and boost revenue in the coming year

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How to Launch Your Hotel’s Black Friday/Cyber Monday Strategy

Do not waste the opportunity to jump in with the sharks and make Black Friday and Cyber Monday your Hotel’s sale event of the year

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How to Optimize Your Hotel Website to Drive Group Sales

Your hotel’s website is not just there for overnight guests. It’s a dynamic tool that can significantly boost your group bookings and onsite event revenue

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How to Boost Direct Bookings with Effective Data Use

Hotels can maximize revenue by reducing reliance on third-party platforms. Below are best practices and practical ways to boost direct bookings

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Boosting Customer Lifetime Value With Effective Loyalty Programs

Integrating a well-designed loyalty program into your strategy can significantly enhance your Customer Lifetime Value, providing longer term profitability

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Loyalty Programs: Benefits, Liability and Costs

Loyalty programs are becoming less dominated by frequent travelers. Suggesting the percentage of membership comprised of heavy users is declining

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How to Boost Revenue and Profit for Luxury Boutique Hotels

But how can luxury boutique hotels leverage this demand to stand out and drive revenue? We dive deep into actionable strategies and emerging trends

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3 people enjoying their hotel stay illustrating the value of social proof

Let Your Guests Do the Talking. The Power of Social Proof

Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

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Are Third Party Sites Holding Your Profits For Ransom?

You’ve just had a fantastic month. Occupancy rates are up, guests are raving about their stays, and you’re feeling on top of the world. NB: This is an article from […]

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