booking

Google heavily incorporates reviews in its local search algorithms, meaning higher ratings significantly boost your hotel visibility and improve ranking

57% of YouTube users and 54% of Instagram users place strong trust in influencer recommendations – significantly more than traditional advertising

Email marketing is part of a well-structured marketing strategy in any hotel. But to get the right results, you need to avoid these mistakes

Guest reviews offer more than just a revenue benefit, they are also a real-time audit of your property operations, providing valuable insights into:

Loyalty programs have evolved beyond just rewarding frequent travelers and data confirms they remain a relatively cost-efficient way to drive occupancy

Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs

So, disintermediation means breaking free, at least in part, from the tight conditions imposed by OTAs. But what are the actual benefits?

Hotels need to activate their “demand generators”. We break down the most effective hotel demand generators and offer strategic insights

Summer is one of the most competitive periods of the year so your campaigns need to be timely and impactful. We suggest having offers live in the next week

As the landscape continues to evolve, hotels must prioritize their digital presence and optimize their strategies for direct bookings