Direct phone calls, emails and walk-ins account for one in every three reservations made within the small accommodation industry, Little Hotelier has found. The finding is part of the research undertaken into the reservations made by Little Hotelier’s customers globally throughout 2015.
Bronwyn Karaoglu, Head of Marketing at Little Hotelier, says, “What today’s finding shows is the importance for small accommodation providers to sell the personalized experience and have the right technology in place to support all their guests, whether those guests have pre-booked their room through the phone or Internet, or come without warning through the property’s front door.
“For hoteliers at small lodgings, it means owning the guest relationship across all channels, and extending their hospitality from online all the way through to their property destination to create a smooth booking process.”
Little Hotelier comprises an integrated channel manager, booking engine and front desk system for time-poor hoteliers to manage the day-to-day operations of their small accommodation business using a single piece of technology hosted in the cloud.