How Quality Online Content Impacts Your Hotel’s Performance

The latest trivago webinar focused on how quality online content impacts your hotel’s performance. The 30-minute presentation discussed a lot of useful trends and best practices that hoteliers can use to improve their online content. These tips are useful for improving all online content, but of course, we also shared additional tips for how to put this information to use on the trivago Hotel Manager platform to boost your hotel’s bookings. Read on for a recap of the webinar and the Q&A with participating hoteliers.

What is a metasearch?

Right off the bat, we took a moment to learn what exactly is this metasearch thing people are all talking about. In short, metasearch is a quick way to aggregate content from various sources across the Internet and present it all in one place. Because metasearch saves travelers lots of time and money, metasearch is used by 1 out of 2 travelers to find their ideal hotel.

The process of using metasearch as a traveler is quite simple: Just go to and type the name of a destination you want to visit. Then apply some filters to find the ideal hotel based on price, location, star-category, amenities, and other information. You can also simply search for a specific hotel. Why don’t you take a moment to go to right now and search for your own hotel?

Now that you have found your own hotel on trivago, lets take a moment to learn more about the benefits of being promoted to our 1.4 billion annual visitors.

trivago: a leading global hotel metasearch

As a hotel metasearch used by millions of travelers, trivago offers you a huge opportunity to drive more bookings to your hotel. We work with 1.3 million hotels, more than 200 booking sites, receive 1.4 billion visits per year to our website, and have localized the trivago search experience into 33 languages. We relentlessly test the entire user experience on trivago to ensure we are meeting our mission, “to be the traveler’s first and independent source of information for finding the ideal hotel at the best rate.”

What is online content?

Content relates to all of the written content, images, and other hotel details that appear on your hotel’s trivago profile. That is to say, when you searched for your hotel earlier on, all of the information you found about your hotel is the content. In the webinar, we discussed three basic areas of content you are empowered to optimize:

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