How Your Mediocre Hotel Guest Experience is Killing Your Revenue
It’s time to confront these challenges head-on and transform every aspect of your guest experience into a revenue-generating powerhouse
Why Guest Reviews Matter More Than Ever in 2025
With AI-driven personalization and growing reliance on OTAs, guest reviews are no longer just an afterthought, they are a decisive factor in guest booking
The Best Facebook Ads For Hotels
We’ve outlined common objectives for hotel Facebook ad formats that you may be considering and how these can help your campaigns succeed
Hotels + OTAs: Love-Hate Relationship That Needs to Change
Since OTAs will continue to be a core part of travelers’ booking process, hotels are missing a trick if they consider them adversaries
The Hotel SEO Scam: Myths, Rip-Offs, and What Moves the Needle
Here’s the uncomfortable truth: most hotels are shelling out big bucks for SEO services that focus on low-impact strategies
How To Set Your Spring 2025 Pricing Strategy Today
Spring is a key revenue period, and now is the ideal time to analyze early booking data and optimize your pricing strategy
Revenue Management Trends Shaping the Hotel Industry in 2025
We explore the key trends shaping the revenue management landscape during 2025 and how hotels are already adapting to the new environment
10 Ready-to-Use Holiday Campaigns to Boost Bookings
With these 10 ready-to-use holiday campaigns, you can turn special occasions into opportunities to delight your guests and maximise bookings
Hotel Email Marketing: Tips, Ideas and High Converting Strategies
Some may call it “old-fashioned,” but hospitality email marketing is a robust strategy that consistently drives bookings, revenue, and loyalty
Why is First-Party Data Key to Increasing Direct Bookings in 2025
First- Party data provides hotels with actionable insights that drive personalisation, improve marketing efficiency, and enhance the guest experience