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icons on mobile phone including well known ota companies asking which is the biggest in europe

Who Is the Biggest OTA in Europe?

According to market estimates, Europe’s OTA market is projected to grow from $96.5 billion in 2025 to more than $140 billion by 2030

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people looking at a dashboard on a tablet illustrating the need to revisit revenue strategies amid changing travel demand

Revisiting Revenue Strategies Amid Changing Travel Demand

As travel demand evolves, hotels are having to reimagine their revenue strategies more thoughtfully, sparking creative strategies that engage

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origami of a bird evolving and taking flight reflecting how the future of revenue management is strategic leadership

Strategic Leadership is the Future of Revenue Management

Top hotels are leveraging the revenue managers’ unique visibility across pricing, demand, guest behavior to shape broader commercial decisions

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stack of coins arrows pointing up and a graph reflecting the balancing act hotels have of trying to raise rates without losing guests

How to Raise Rates Without Losing Guests

The hesitation around raising rates usually comes from one of two places: fear of slowing down demand, or pressure to “follow the compset”

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Evolving Your Hotel Sales Strategy with Attribute Based Selling

The true potential of attribute based selling lies in its ability to empower guests and generate more dynamic revenue streams for hotels

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Driving Portfolio Profitability by Mastering the Guest Journey

Optimizing in silos leads to profit leaks. The solution is to re-orient your entire commercial strategy around a single, unified process: the guest journey

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RevPAR is not Enough, Here is How to Move The Needle

Here’s what’s driving this shift, and why thinking beyond RevPAR could be the smartest move you make this year

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Ultimate Hotel Marketing Funnel: From Awareness to Bookings

The hotel marketing funnel isn’t just a fancy term – stay consistent, offer real value for booking direct, and If you do it right, you’ll fill more rooms

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Marketing That Moves: Storytelling is a Hidden Revenue Engine

In an increasingly competitive landscape, storytelling in hospitality is no longer a peripheral creative exercise, it is a core strategy

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Forget Best-of-Breed: Why All-in-One Systems Are Hotel Tech Future

The best-of-breed model gained popularity when hotel tech options were few. But while each tool excelled individually, they often didn’t mesh well

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