The more guests feel acknowledged and involved, the more likely they are to return for a second stay and recommend your property

HubSpot has seen organic traffic take a hit. Some think it may be lack of relevance in older content – even giants aren’t immune to SEO changing tides

Overall, behaviour confirms that Black Friday is now an extended period, not a day, and that the direct channel can go head‑to‑head with OTAs

Revenue managers live on the edge of uncertainty: but every scare comes with wisdom. Every “uh-oh” becomes a “next time, I’ll know better.”

With just a little seasonal housekeeping, you’ll set your hotel up for success over the festive period and head into 2026 with strong momentum

For hotels it’s a new distribution channel that doesn’t look like anything before. We’re not at the beginning of an experiment; we’re deep in the rollout

As we think about hotel distribution and marketing priorities, integrating AI is not only urgent but no longer an option

The era of RevPAR as a sole performance indicator is over. If this is the only thing we are capable of optimizing today, the industry is structurally broken

The latest McKinsey Global Survey on the state of AI reveals a landscape defined by both wider use and stubborn growing pains

The hotel industry keeps trying to win the direct booking battle on tangible grounds, but these tactics rarely move the needle