At first glance tourism revenues paint an optimistic picture for the Portuguese hotel market, however, a closer look reveals a more complex context

Most dashboards turn sales leaders into crime-scene investigators. Showing what happened, but not much help when trying to influence the future

How can your hotel make the most of opportunities with mega events? Here are five ways to prepare and maximize revenue

The gap between the price you set and the price the guest pays is often created in the murky middle layer of distribution

Discover how your pricing architecture decides your ability to react to demand and why controlling your increments is key to maximising your revenue

Instead of replacing crude outbound tactics with something more sophisticated, the industry largely exited upstream acquisition altogether

Here is the unvarnished reality of the Marriott-Google AI direct booking play and why the “logical path” forward requires a fundamental rethink

Despite all the buzz around OTAs and AI bots, guests still prefer direct relationships with hotels when offered a reason to – they want to be recognized

Improving direct conversion is not simply about generating more bookings; it is about capturing more demand through the channel that delivers profitability

AI can help hotels increase direct bookings, but the value comes from improving efficiency and visibility rather than replacing human decision-making