Integrating a well-designed loyalty program into your strategy can significantly enhance your Customer Lifetime Value, providing longer term profitability

Loyalty programs are becoming less dominated by frequent travelers. Suggesting the percentage of membership comprised of heavy users is declining

Frequency is actually easy to understand and calculate. Frequency is the number of times a user has seen your ad or campaign in a certain period of time

But how can luxury boutique hotels leverage this demand to stand out and drive revenue? We dive deep into actionable strategies and emerging trends

Email marketing for hotels has changed. Let’s dive into the different changes for email marketing today and how hotels can build an effective strategy

Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

These shoulder season strategies are all about being precise in your targeting and innovative in your offerings. These tactics do more than just fill rooms

Whilst ADR gains can be made by channel shift or dynamic pricing strategies, you can also make an immediate impact by simply reviewing your product offering

Crafting effective voucher campaigns is key for maximising impact and driving both short-term revenue and long-term loyalty. Here are some creative ideas:

You’ve just had a fantastic month. Occupancy rates are up, guests are raving about their stays, and you’re feeling on top of the world. NB: This is an article from […]