An Independent Hotelier’s Guide to Intergenerational Travel
According to an IMG customer survey, 35 percent of families expected to take an intergenerational trip in 2024. NB: This is an article from WebRezPro Intergenerational travel refers to multiple generations of […]
Eight Ways to Win More Group Booking RFPs
Group travelers represent a highly sought-after segment in the hotel industry, yet they’re also among the most challenging to capture. NB: This is an article from Engine The competition is […]
What is the Importance of the Digital Customer Journey?
In today’s highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings. NB: This is an article […]
How Hotels and Resorts Can Capitalise on Travel Tuesday
Travel Tuesday is here to stay. This burgeoning travel shopping day has seen online searches surge by over 500% since 2021 (McKinsey, 2024), marking it as a unique opportunity for […]
What Questions to Consider Before Investing in an RMS
In this interview we discuss what hoteliers should consider before investing in a Revenue Management System (RMS)
9 Tips to Structure your Pre-Arrival Communication
Pre-arrival communication is all about creating a positive first impression and setting the stage for a memorable experience
Maximizing Share of Voice and Prioritizing Direct Bookings
An independent boutique hotel in New York wanted to increase its direct bookings and compete against major chains and third-party OTAs
How Hoteliers Can Outperform OTAs Without Outspending Them
Here’s how you can take advantage of the Black Friday travel surge and outperform the OTAs without needing to spend like them
Revenue Management Essentials for Independent Hotels
We answer the most important questions owners and operators of independent properties have about revenue management
What is Search Impression Share in Google Ads?
It’s important to understand how well your Paid Search ads compete, which is where Search Impression Share metrics come into play