Timing is everything. Travellers start to search and book festive stays weeks in advance. The earlier your campaigns go live, the better

If you want your board to not be bored (and keep investment flowing), stop drowning them in numbers and start telling the story behind them

When powered by clean guest data and guided by revenue strategy, email marketing drives tangible business outcomes

If your pricing, visibility, and demand decisions are dictated by OTA behavior, you have lost control of the wheel. Common red flags include:

ROAS measures how effectively your ad spend (the water) turns into sales (the harvest). A high ROAS means your system is efficient

A hospitality data platform eliminates disconnect. It gives hoteliers a complete, actionable view of performance across every level of their business

In a world where your budget is being scrutinized more than ever, reputation-backed investment is one of the few strategic advantages that grows over time

According to recent research, 76% of a revenue manager’s week is still spent on internal tasks e.g. reports, manual updates, reconciliations, data checks

Experience gives you the broad “gut-feel” questions. Your data helps you ask more specific questions that drive action. Let’s look at five examples

When profitability is limited, a price first strategy quickly becomes a race to the bottom, eroding financial performance and diluting customer trust