Selling out too quickly on peak night will cost you more revenue from the empty shoulders than selling a group rate that is too low

Periods of high demand can strain resources, impact guest satisfaction, and complicate revenue and maintenance management

In a world drowning in fake perfection, realness is what cuts through and the influencers (and hotels) who get that are the ones who’ll win long-term

A seamless mobile booking experience isn’t just convenient. It’s key to higher conversions, improved guest satisfaction and greater revenue

Sales leaders must shift to a proactive “hunter gatherer” mindset to unearth new opportunities and strategically bridge the emerging revenue gaps

Many hotels default to price competition because their offering is undifferentiated. When everything looks the same, what else is there than price

A hotel must be set up for success – here are five key ways to increase bookings across all phases of the traveler journey

The drip pricing law goes into effect today and any guest browsing your booking engine from the U.S. must see the total price upfront

Of course, not every scenario will be the same. However, without real-time price optimization, you could be leaving revenue on the table

With AI-driven recommendations and keyword-focused searches, hashtags have shifted from being essential to optional