The VAT change alone won’t shape demand but how hotels communicate their value. Hotels should present their offering confidently and consistently

Black Friday and Cyber Monday have been established as top selling days in the hotel industry, too. However, there are risks involved: those who offer discounts on room rates without […]

High occupancy can distract. A full hotel can be the least profitable version of itself when the wrong segments dominate the house

The MICE market in London is currently strong. The city’s strategic location and infrastructure continue to make it a leader

When the rush of Black Friday begins, hotels that convert best aren’t necessarily those offering big discounts, they’re the ones communicating smarter

The people getting the most value from AI today are those using it in a way that gives them more control over their decisions, not less

Dynamic pricing can help you compete, capture revenue, and save time. Manual pricing is too slow for today’s market – Every decision matters

Guests are used to one-tap payments or locally trusted methods for most things online. When your booking journey feels rigid, OTAs instantly seem easier

Any hotel that offers multiple room types and suites should implement a proactive, outbound reconfirmation call program

To break free from this cycle, you must stop defining your hotel by its star rating, location, or brand flag. Instead, define it by the guest’s intent