How can you get additional visibility that converts into more guests, visitors, or employees? Explore how you can benefit by marketing on TikTok as a hotel or destination.
NB: This is an article from TrustYou
There is a mixture of feelings about TikTok in the business world – people are either on board or totally against it. From the perspective of marketers – we love it! It can be a very effective way to reach and engage with your audiences. Here is why and how you can bring your A-game into the short, engaging video content world.
Subscribe to our weekly newsletter and stay up to date
Why TikTok for Hospitality?
Hospitality is an industry that revolves around people, feelings, and adventures. What better way to portray these than in short, stunning, and convincing videos about your hotel or destination? Here are four reasons why you should consider TikTok as part of your marketing mix:
A global audience at your fingertips
TikTok will have more than 1.8 billion users by the end of 2022. This is 22% of the entire global population. If you’re not counting children aged 0 to 14, the number climbs to more than 30%. Let’s put it even more in perspective – TikTok gives you access to 1 out of 3 people aged 14 and above globally. That’s an extremely large number of people!
The social media platform with the highest engagement rate per post
People are joining TikTok to view short, engaging, and funny video content. You’ll likely see immediate results if you consistently do it right [see chapter How Do You Get Started]. And your brand awareness stats can go through the roof.
The language of the younger generation
It’s no secret anymore that TikTok is the social media voice of the younger generation – especially Gen Zs.
87% of Gen Z highlighted that TikTok is their preferred social media platform.
Not knowing the world without the internet, Gen Zs have interacted with online content since they were born. This is the generation who quickly learned to choose and engage with the content they find interesting. Compared to other generations, they are also more pragmatic and authentic. That’s why TikTok resonates best with them – the content is primarily user-generated, entertaining, and condensed into short videos.