Having an effective data strategy is one of the most important challenges faced by hospitality businesses.
NB: This is an article from Bookboost
If you are wondering how can data help you make better decisions, the answer is: in more ways than you think. When you have the right information at your fingertips, you can make informed choices based on facts rather than hunches or gut feelings.
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And when you do that, your business will reap the benefits of those decisions in terms of increased revenue and customer satisfaction.
You are living in a world where data is more than just numbers: it’s the rock to unlocking revenue growth. In today’s fiercely competitive hospitality landscape, decisions rooted in data are the backbone to success.
In this article find out how hospitality data, when used in the right can truly transform your revenue strategies.
Use your hospitality data to empower your offering & design packages
Data is powerful because it allows you to make better decisions for your customers. By knowing your guest preferences and behaviours, you can design packages that resonate on a personal level. Do they prefer relaxing massages or invigorating facials? Perhaps they love both.
For this specific purpose, stay-related data and ancillary sales data will provide you with valuable information.
For example, your data might show a trend of a specific type of guests adding certain spa services to their reservation. Using this information, you could create a package that already brings those two services together.
By combining services intelligently, you can craft personalised packages that go beyond hospitality and become experiences.
The key is having all this data organised in one platform, this is all possible with a hotel CRM, the orchestrator of your data-driven success.
Use your guest data to boost your marketing campaigns
Your marketing campaigns won’t be successful if you are not taking into consideration who are your customers, where are they coming from and what are their preferences.
Now, what type of data can be useful for this purpose? Here are some examples:
Demographic guest data:
It is the cornerstone that enables precision in your paid ads strategy like Google Ads, social media ads, and beyond. With insights into where your guests are coming from, their age groups, and more, you can plan targeted campaigns that speak directly to their preferences.
Website behaviour data:
It offers a powerful tool for refining your online presence. Identify where guests drop off or linger, adapt your pages accordingly, and ensure a seamless booking journey.
Engagement data:
Either from social media interactions or email open rates, it all guides you in optimising for each unique channel. Remember, not everyone uses the same platforms or engages in the same manner.
Contact information:
It allows for personalised, direct communication that cuts through the digital noise.
You can merge all this data into your CRM and start leveraging it.
