Today, social media is an integral piece of branding and advertising for any business.
NB: This is an article from Hotelogix
Of the U.S. population, 67% of people say they have a Facebook account, amounting to over 200 million people who are active on Facebook in America. Social media has evolved beyond just a tool for people to connect online. Social media has become one of the most powerful digital advertising tools one can use. It allows business owners to tailor their advertising to hyper-specific audiences.
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A Facebook page can do a lot of good for hoteliers looking to boost business. Facebook pages can enhance a hotel’s online presence, increasing online bookings. There are even options to create a Facebook Booking engine, making it possible for customers to book directly from social media.
The Importance of Digital Marketing
These days, social media is a vital element of digital marketing for hotels. When trying to advertise a hotel, it’s very important to use online channels.
Using digital marketing for hotels, a hotelier will enjoy the following benefits:
- Increased audience
- Expanded your global reach
- Increase brand awareness
- And more!
What makes social media marketing so important for hoteliers is that it’s relatively low cost as compared to other options and reaches a wider audience of potential customers.
The Different Social Media Platforms
Today, there are several social media platforms to choose from when considering how to set your hotel up for success on social media.
Of the social media available, Facebook has the widest user base. Facebook also attracts people of all ages. Unlike some newer social media platforms, Facebook has been around longer than a decade. As such, the young people they captured as teens are now in their 20s and 30s and looking to travel.
Facebook attracted over 30-year-old crowds by promising a way to stay in touch with distant family members and friends. Among Americans aged 30-49 years old, it’s estimated that 65% have active Facebook pages.
Facebook’s interface makes it optimal for advertising. You can add photos, text posts, link websites, and plug-ins like messaging and web-based booking.