The hotel industry is extremely competitive, and several different hotels will often be competing for the same potential customers. As a result, it is crucial that hotels use a variety of marketing strategies to make themselves visible and to promote their hotel as the best available choice.
Below, listed are seven fundamental hotel marketing strategies, to ensure they remain competitive.
#1: Make your hotel brand website a visual treat for visitors
Your hotel website is an important marketing tool, while also serving as the single most important distribution channel, as it is the only one that can be used to generate direct sales. Through your website, visitors should be able to find out important information about your hotel, see photos of hotel rooms, and make bookings. It goes without saying that you should, therefore, ensure that you have an efficient booking engine installed.
Your chosen booking engine should be easy to use and should require as few clicks as possible to make a booking. The website design should be visually appealing and easy to navigate, with clear tabs to make bookings and fast loading times. It is also imperative that your website is optimized for viewing on mobile and tablet devices.
#2: Use Search Engine Optimization (SEO) best practices
Having a website is one thing, but its value is limited if it is not easy to find. For this reason, search engine optimization is extremely important. By optimizing your website with the use of keywords and other SEO tactics, you can boost its visibility on search engines like Google and Bing and attract more visitors.
In addition to researching high-value keywords related to your hotel and placing them in content, headings and image ALT tags, you have to use other SEO best practices. Make sure your business listings are all consistent and use the same format; claim your Google My Business page, in order to reap local SEO benefits; and write engaging, high-quality meta descriptions, which will draw search engine users towards your website.
