The strategy for finding success in the hospitality industry and using online dating apps is strikingly similar (believe it or not). For example, when considering marketing strategies you want to attract, convert, delight, and ultimately have a customer forever, right? Well, the same can be said when you’re looking for love – maybe not the forever part, but we’ll get to that.
Whether in business or love – it all boils down to what your goals are. Do you want someone who is going to go the distance with you? Or, simply a passing fling? We’re thinking for business, you are looking for long term success. That’s why in this post, we are breaking down two popular marketing strategies and how one is like Tinder, while the other is like Match.com.
CONTENT MARKETING VS ADVERTISING
Advertising, in today’s comparison, is likened to Tinder. The goal is to blatantly promote and draw attention to the service(s) or good(s) one is selling – while it does have a fairly long and colorful history in our society. Advertising strategies are pulled-together and slick, essentially it’s your “magazine smile”. It’s can be hard to show how well-rounded you are through just an ad.
There’s always a time and place for advertising, but it’s not the only method to put your message out there. This is where content marketing comes into the picture.
Content marketing can be best compared to Match.com – it’s more than a fling. Content marketing is a strategy that emphasizes building relationships through creating and distributing useful, relevant and valuable content. You’re using all you have (not just your looks) to develop a long-term relationship.
Definitions are vital, but let’s highlight some clear examples to further explain the main differences between content marketing and traditional advertising, and how they specifically pertain to the hospitality industry.
Show Not Tell
Advertising is about telling an audience a message. Content marketing is about showing audiences what your message means and how it will solve a problem or provide a needed service.