Hotels have one of the most valuable resources of all: their data. Every day, PMS, channel managers, and other systems generate a wealth of information about bookings, rates, segments, and guest structures. Used correctly, this data will be a key factor for success.
NB: This is an article from RateBoard
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Knowing how revenue, ADR, RevPAR, and occupancy are developing is the basis for better decisions and greater profits. Those who recognize trends early on, correctly assess developments, and take timely action gain a clear competitive advantage.
In the fast-paced world of hotel management, there is often no time for complex analyses. Many hoteliers struggle with confusing reports and a multitude of key figures. Whether you run a leisure hotel, hotel cooperation, city hotel, boutique hotel, or a small guesthouse, these features make complex hotel data understandable and directly usable, so that numbers can be turned into real action.
Hotel data analysis for daily operations
In everyday business, the quick and reliable use of hotel data determines efficiency and profitability.
Imagine sitting in your office in the morning and looking at the booking figures for the last few days. Between PMS, channel manager, and Excel lists, you need to keep track of revenue, occupancy, and room categories. Which rates have really worked? Which rooms are currently in high demand? Which destinations are generating the most interest? And how are your latest pricing decisions affecting your hotel’s occupancy?
Hotel data analysis provides all relevant answers without having to spend hours poring over reports. The most important key figures can be quickly identified and used specifically for operational decisions, such as:
- Revenue, ADR, and RevPAR in a 2-year comparison: Track current developments at the hotel, for example, since the implementation of revenue management.
- Popularity of individual room categories and source markets: See which rooms are in high demand and which destinations generate the most interest.
- Rate development for individual room categories: Understand how prices have changed over time and what impact this has had on rooms sold. (We highlight typical pricing errors and how to avoid them in the article “3 pricing errors hotels make every day”).
- Impact of price changes on occupancy: Identify how higher or lower rates affect room occupancy over time.
