Artificial Intelligence is increasingly growing popularity in all industries and has seeped into the hospitality industry as well.
NB: This is an article from ARO
Hoteliers are considering deploying AI for various solutions across their operations. AI has the potential to revolutionize the way hoteliers market their properties and services. Here are some ways AI could change marketing for hoteliers:
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PERSONALISATION
AI-powered technologies can be an effective tool for hoteliers to personalize their marketing efforts and improve their overall marketing ROI. By analysing customer data such as search history, purchase history, and preferences, AI can help hoteliers to develop more targeted and effective marketing campaigns.
For example, AI algorithms can analyse customer search history and purchase history to identify patterns and preferences. Based on this analysis, hoteliers can develop personalized marketing messages that resonate with customers and increase the likelihood of conversion. For instance, if a customer has searched for hotels with pet-friendly policies, the hotel can send personalized marketing messages offering pet-friendly amenities.
AI can also be used to personalise marketing efforts based on customer behaviour. By analysing customer interactions with the hotel website and social media pages, AI can identify which products and services are of interest to customers. This information can be used to personalise marketing messages and offer targeted promotions that appeal to customer preferences.
In addition to personalising marketing messages, AI can also help hoteliers to optimize the timing and delivery of their marketing campaigns. By analysing customer data such as search history and purchase history, AI can identify the best times and channels to deliver marketing messages. This can help increase the effectiveness of marketing campaigns and drive more revenue.
Overall, AI-powered technologies offer hoteliers the opportunity to personalize their marketing efforts and improve their overall marketing ROI. By analysing customer data, hoteliers can develop targeted and effective marketing campaigns that resonate with customers and increase the likelihood of conversion. As AI technology continues to advance, we can expect to see even more sophisticated marketing strategies that further improve the customer experience and drive revenue growth.
