The Hotels Network


The Hotels Network is an innovative technology company working with over 12,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, reviews summary and a full suite of personalization options, THN’s Oraculo product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that completely changes the rules of the game.

THN’s mission is to improve the online booking experience, grow direct bookings and strengthen the relationship between hotel brands and their guests.

Who Are We

Thought Leadership Podcasts

Featured Articles

christmas tree at a luxury hotel reflecting the importance now to boost direct bookings over the festive season
‘Tis the Season to Boost Your Hotel’s Direct Bookings
person looking at a hotel neighbour reflecting the fact hoteliers should not overlook brand image when constructing guest experience and messaging
How to Tailor Your Messaging to Reflect Your Hotel Brand Image
man in hotel pool looking out of city skyline reflecting postive impact in wellness tourism for a hotel's direct channel strategy
Is Wellness Tourism Part of Your Direct Channel Strategy?
millennial on a laptop possibly booking a hotel
Winning Over the Spontaneous Millennial Hotel Booker
notepad with word wishlist written on it reflecting importance of personalized recommendations providing tailored guest experience
Personalized Recommendations For Perfectly Tailored Guest Experience
dilapidated hotel reflecting need for hotels to start focusing on their website and check it is recession proof
Is Your Hotel Website Recession Proof?
coins stacked up at different heights reflecting need for game changing pricing strategies for effective revenue management within hotel sector
Combat Price Disparity and Boost Reservations on Your Hotel Website
man looking at a website on a computer monitor
How to Convert Meeting Planners on Your Hotel Website
Increase Web Conversion THN Article Thumbnail
Increase Web Conversion of Paid Traffic by 31% in 2 Months (Case Study)
superhero toy character reflecting powers for transforming your hotel guest experience
Superhero Powers – The Secret to Transforming Your Hotel Website
resort beach getting ready for summer season and need to focus on hotel website conversion
Enter the Summer Season on Your Hotel Website
sign post saying same old way or sometghin new reflecting how hotels need to review the way they benchmark their website performance
Hotel Website Performance: Just Look at Your Own or Competitors Too?
2 sun loungers beside a hotel pool reflecting facilities that can be used on the hotel website to elevate the booking performance
Creative Ways to Elevate Your Hotel Website Performance
image of parkhotel adler in an article from The Hotels Network about conversion on potentially lost guests
Would You Like 20% Conversion on Potentially Lost Guests? (Case Study)
person holding ear with social media icons reflecting impact of viral marketing for hotels
Harnessing The Power of Viral Marketing in The Hotel Industry
7 people on mobile and tablets reflecting importance to hotels in driving direct traffic conversion
The Power of Mobile in Driving Direct Traffic Conversions for Hotels
post its with people drawn on them with target rings and a pin hitting the centre reflecting value of website personalization
Boosting Direct Bookings Using Hotel Website Personalization
image for the hotels network announcement of benchdirect destinations, their new benchmarking solution
The Hotels Network Launches New Benchmarking Platform for DMOs
michael goldrich the hotels network video interview thumbnail for coffee time discussion about thoughts on hotel direct bookings now and future
Thoughts to Drive Hotel Direct Bookings Both Now and Future
seaside destination reflecting how sundays can be fundays and hotels need to develop creative strategies to drive Sunday stays
Turn Sundays Into Fundays: 5 Creative Strategies to Drive Sunday Stays
person on a laptop possibly booking a hotel through their direct channel
10 Direct Channel KPIs Every Hotelier Needs
traveller looking at hotel reviews on a laptop
5 Tips to Leverage Guest Reviews on Your Hotel Website
lightbulb with image of a brain inside reflecting the need for hotels to embrace a revenue management philosophy
Top 9 Digital Marketing Trends to Drive Bookings and Revenue
new years resolutions is great time for hotels to look at sales
The Annual Sale That Hotels Need to Embrace
clock with a poster highlighting a black friday sale hotels are running on their website
Hotel Black Friday Campaigns See 52% Website Conversion Increase
hammock on a beach reflecting the current trend of slow travel and how hotels can adapt
Slow Tourism: What It Is and How Hotels Are Adapting to This New Trend
article image of the Charlottehaven Hotel in an article about increased website conversions
Increase Website Conversions by 71.9%: Charlottehaven Hotel Case Study
London skyline great advert for hoteliers and seeing large increase in hotel website conversion rates
London Sees 40% Uplift in Hotel Website Conversion Rates
clock with a poster highlighting a black friday sale hotels are running on their website
What Black Friday 2021 Has In Store For Hoteliers
phuket thailand key travel and hotel destination in apac
APAC Hotel Direct Channel Trends In 2021
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