The Hotels Network


The Hotels Network is an innovative technology company working with over 12,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, reviews summary and a full suite of personalization options, THN’s Oraculo product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that completely changes the rules of the game.

THN’s mission is to improve the online booking experience, grow direct bookings and strengthen the relationship between hotel brands and their guests.

Who Are We

Thought Leadership Podcasts

Featured Articles

luxury hotel resort lobby reflecting importance of the hotel website and the secret to summertime success
The Secret to Summertime Success on Your Hotel Website
mechanical figure in the thinkers pose considering the evolving hospitality trends and ai driven technologies
AI Driven Technologies and Trends: What’s Next for Hoteliers?
person breaking down a wall reflecting how hotels are breaking down silos between sales revenue and marketing
Breaking Barriers: Hotels Are Reclaiming Power in Website Management
easter eggs signalling the spring season and importance for hotels to start thinking about offers and campaigns
Hop Into Increased Direct Bookings This Easter
image of standard room from Hotel at Six for a case study article with The Hotels Network
Key to Winning Over the Unlikely Booker (Hotel At Six Case Study)
person holding a heart reflecting importance of valentines day to hotels and the need to develop strategies to attract direct bookings
Top Strategies For Attracting Direct Bookings This Valentine’s Day
silver christmas decorations reflecting the importance for hotels to develop creative seasonal campaigns to drive bookings through their direct channel
7 Ways to Get Seasonal on Your Hotel’s Direct Channel
heart on a keyboard reflecting the importance of setting your hotel apart using innovative direct booking perks to increase conversion rates
Setting Your Hotel Apart: Innovative Direct Booking Perks
Black Friday frenzy can be overwhelming for hotel marketeers
A Complete Timeline for Your 2023 Black Friday Campaign
music event reflecting an area where hotels can maximize direct bookings by tapping into local events
Maximize Direct Bookings with Local Event Magic
pumpkin in a graveyard reflecting need for hotels to start quickly actioning their Halloween marketing plans
Fang-tastic Marketing Tactics For Halloween Hotel Festivities
hotel guests at a luxury resort which faces different strategic revenue management challenges
Is Travel Assistance Insurance Next Must-Have for Direct Channel Strategy?
person drawing out a website design to drive direct bookings in a competitive market for hoteliers through the utilisation of hotel website forms
Maximizing Direct Bookings: The Power of Hotel Website Forms
hotel lobby with mario kart images reflecting the race to direct booking success my unleashing a mario kart inspired user journey
Race to Direct Booking Success: Unleash a Mario Kart Inspired Journey
person stacking a pile of coins much like hotels need winning tactics on their website to supercharge their summer bookings
Supercharge Summer Bookings: Winning Tactics for Your Hotel Website
human head surrounded by dots reflecting data emphasising how ai augmented decision intelligence is the next paradigm shift in hotel revenue management
How ChatGPT and Other Tools Can Help Boost Hotels’ Direct Bookings
turned over shopping trolley reflecting impact of booking abandonment
Overcome Booking Abandonment With Hotel Website Personalization
man on laptop visiting website maybe signing up to a hotel newsletter for a future trip
Best Practices for Boosting Newsletter Signups for Your Hotel
cogs with a lightbulb in the middle reflecting how digital marketing is going through a process of evolution, innovation and disruption
Digital Marketing: Evolution, Innovation, and Disruption in 2023
person holding a mobile phone with tiktok logo in a hotel lobby reflecting importance in driving direct revenue
How Are Hoteliers Using TikTok to Drive Direct Revenue?
left brain and right brain coming together reflecting impact of dopamine and power of personalization in boosting hotel revenue
Dopamine and Power of Personalization in Boosting Hotel Revenue
image of culloden estate and spa used for the hotel networks article about how they saved 48% in promotional costs from direct bookings
How to Save 48% in Promotional Costs from Direct Bookings
resort beach getting ready for summer season and need to focus on hotel website conversion as they need to prepare for the banning of resort fees
Bye Bye Resort Fees – How to Fill Your Pending Revenue Hole
man being attracted by a carrot in the same way hotels need to win back business from otas
Are you Going to Miss The Best Time To Sell Hotel Rooms in 2023?
person holding a computer screen looking very happy reflecting the resurgence of the hotel pms as it reclaims the central role in hotel technology
61% Website Conversion Increase For Hotels Running Dedicated Campaigns
christmas tree at a luxury hotel reflecting the importance now to boost holiday bookings over the festive season
‘Tis the Season to Boost Your Hotel’s Direct Bookings
person looking at a hotel neighbour reflecting the fact hoteliers should not overlook brand image when constructing guest experience and messaging
How to Tailor Your Messaging to Reflect Your Hotel Brand Image
man in hotel pool looking out on a city skyline reflecting positive impact of your hotel website and the secret to summertime success
Is Wellness Tourism Part of Your Direct Channel Strategy?
millennial on a laptop possibly booking a hotel
Winning Over the Spontaneous Millennial Hotel Booker
notepad with word wishlist written on it reflecting importance of personalized recommendations providing tailored guest experience
Personalized Recommendations For Perfectly Tailored Guest Experience
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