The Hotels Network


The Hotels Network is an innovative technology company working with over 12,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, reviews summary and a full suite of personalization options, THN’s Oraculo product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that completely changes the rules of the game.

THN’s mission is to improve the online booking experience, grow direct bookings and strengthen the relationship between hotel brands and their guests.

Who Are We

Thought Leadership Podcasts

Featured Articles

cogs with a lightbulb in the middle reflecting how digital marketing is going through a process of evolution, innovation and disruption
Digital Marketing: Evolution, Innovation, and Disruption in 2023
person holding a mobile phone with tiktok logo in a hotel lobby reflecting importance in driving direct revenue
How Are Hoteliers Using TikTok to Drive Direct Revenue?
left brain and right brain coming together reflecting impact of dopamine and power of personalization in boosting hotel revenue
Dopamine and Power of Personalization in Boosting Hotel Revenue
image of culloden estate and spa used for the hotel networks article about how they saved 48% in promotional costs from direct bookings
How to Save 48% in Promotional Costs from Direct Bookings
resort beach getting ready for summer season and need to focus on hotel website conversion as they need to prepare for the banning of resort fees
Bye Bye Resort Fees – How to Fill Your Pending Revenue Hole
man being attracted by a carrot in much the same way hotels should use the january annual sales period to drive the selling of hotel rooms
Are you Going to Miss The Best Time To Sell Hotel Rooms in 2023?
person holding a computer screen looking very happy reflecting impact of increasing hotel website booking conversion through the use of dedicated campaigns
61% Website Conversion Increase For Hotels Running Dedicated Campaigns
christmas tree at a luxury hotel reflecting the importance now to boost direct bookings over the festive season
‘Tis the Season to Boost Your Hotel’s Direct Bookings
person looking at a hotel neighbour reflecting the fact hoteliers should not overlook brand image when constructing guest experience and messaging
How to Tailor Your Messaging to Reflect Your Hotel Brand Image
man in hotel pool looking out of city skyline reflecting positive impact of hotels identifying guest expectations to deliver strong feedback, reviews and reputation
Is Wellness Tourism Part of Your Direct Channel Strategy?
millennial on a laptop possibly booking a hotel
Winning Over the Spontaneous Millennial Hotel Booker
notepad with word wishlist written on it reflecting importance of personalized recommendations providing tailored guest experience
Personalized Recommendations For Perfectly Tailored Guest Experience
dilapidated hotel reflecting need for hotels to start focusing on their website and check it is recession proof
Is Your Hotel Website Recession Proof?
coins stacked up at different heights reflecting need for game changing pricing strategies for effective revenue management within hotel sector
Combat Price Disparity and Boost Reservations on Your Hotel Website
man looking at a website on a computer monitor reflecting how hotel online reviews can give an insight into what your guests want and need
How to Convert Meeting Planners on Your Hotel Website
Increase Web Conversion THN Article Thumbnail
Increase Web Conversion of Paid Traffic by 31% in 2 Months (Case Study)
superhero toy character reflecting powers for transforming your hotel guest experience
Superhero Powers – The Secret to Transforming Your Hotel Website
resort beach getting ready for summer season and need to focus on hotel website conversion as they need to prepare for the banning of resort fees
Enter the Summer Season on Your Hotel Website
sign post saying same old way or something new reflecting how hotels need to review the way they benchmark their website performance
Hotel Website Performance: Just Look at Your Own or Competitors Too?
2 sun loungers beside a hotel pool reflecting facilities that can be used on the hotel website to elevate the booking performance
Creative Ways to Elevate Your Hotel Website Performance
image of parkhotel adler in an article from The Hotels Network about conversion on potentially lost guests
Would You Like 20% Conversion on Potentially Lost Guests? (Case Study)
person holding ear with social media icons reflecting impact of viral marketing for hotels
Harnessing The Power of Viral Marketing in The Hotel Industry
7 people on mobile and tablets reflecting importance to hotels in driving direct traffic conversion
The Power of Mobile in Driving Direct Traffic Conversions for Hotels
post its with people drawn on them with target rings and a pin hitting the centre reflecting value of website personalization
Boosting Direct Bookings Using Hotel Website Personalization
image for the hotels network announcement of benchdirect destinations, their new benchmarking solution
The Hotels Network Launches New Benchmarking Platform for DMOs
michael goldrich the hotels network video interview thumbnail for coffee time discussion about thoughts on hotel direct bookings now and future
Thoughts to Drive Hotel Direct Bookings Both Now and Future
seaside destination reflecting how sundays can be fundays and hotels need to develop creative strategies to drive Sunday stays
Turn Sundays Into Fundays: 5 Creative Strategies to Drive Sunday Stays
person on a laptop possibly booking a hotel through their direct channel
10 Direct Channel KPIs Every Hotelier Needs
traveller looking at hotel reviews on a laptop reflecting importance of reputation management and it's impact on driving hotel revenue
5 Tips to Leverage Guest Reviews on Your Hotel Website
lightbulb with image of a brain inside reflecting the need for hotels to embrace a revenue management philosophy
Top 9 Digital Marketing Trends to Drive Bookings and Revenue
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