Expert Partner Hotel Tech Updates – April 2025

Here is the April round up of awards, acquisitions, product launches and strategic partnerships for 3 of our Hotel Technology Expert Partners.

Aggregate Intelligence, The Hotels Network, SiteMinder and Cloudbeds

(Please click on the hotel tech updates title to access the full article)

Aggregate Intelligence Wins 2025 TravelTech Breakthrough Award for Market Intelligence Platform

Aggregate Intelligence, a market leader in travel data intelligence, is proud to announce that it has been named the winner of the 2025 TravelTech Breakthrough Award for Market Intelligence Platform of the Year. The award recognizes Aggregate Intelligence’s expansive, AI-driven suite of solutions that deliver actionable insights across the air travel, car rental, and hotel technology sectors.

“Our mission has always been to provide complete visibility into how travel products are priced, positioned, and sold,” said John Tilly, CEO of Aggregate Intelligence. “This award affirms the value of our unique proprietary sourcing methods, fully scalable real-time APIs, and customizable business intelligence products. With dynamic data solutions, our clients can build the exact market view they need to compete and win.”

Lighthouse Acquires The Hotels Network to Add Hotel Marketing Capabilities to Its Commercial Platform

Lighthouse, the leading commercial platform for the travel and hospitality industry, today announced the acquisition of The Hotels Network, the leader in marketing personalization technology that drives direct channel growth for hotels. The acquisition will combine Lighthouse’s commercial intelligence platform with AI-driven marketing technology from The Hotels Network.

The ability to deliver personalized offers and marketing messages to travelers has become a key piece of the commercial strategy technology stack, as hoteliers seek to enhance the digital guest experience and boost direct revenue. The Hotels Network is the only platform in the market that combines integrated pricing data, predictive personalization, and cross-channel marketing capabilities in a single cloud-based solution.

How the BeSafe and SiteMinder partnership drives hotel revenue and guest satisfaction

In today’s competitive hospitality landscape, staying ahead means embracing change. The partnership between BeSafe Group and SiteMinder offers innovative insurance solutions that help hoteliers boost revenue, streamline operations, and enhance guest satisfaction. With technology and personalised insurance products, this collaboration simplifies the hotelier’s role in managing bookings and cancellations while giving guests more flexibility and peace of mind.

In an industry where operational efficiency is paramount, managing cancellations and refunds can often become a cumbersome, manual process. The partnership between BeSafe and SiteMinder is a game-changer for hoteliers, as it automates these traditionally labor-intensive tasks. By integrating insurance options directly into the booking engine, hotels can now reduce the time spent handling cancellations and refund requests, allowing hotel staff to focus on other essential areas of guest service.

Cloudbeds unveils Cloudbeds Labs to lead AI revolution in hospitality

Cloudbeds, the innovative leader in hotel management technology, today announced the launch of Cloudbeds Labs, a dedicated innovation hub, created to accelerate the industry’s transition to AI-driven operations. The new division debuts with two breakthrough solutions powered by Cloudbeds Intelligence – Signals and Engage – that mark the company’s bold step toward building the hospitality sector’s unified AI layer.

“This is not an incremental innovation moment. It’s a full-scale industry shift,” said Adam Harris, CEO and Co-founder of Cloudbeds. “With Cloudbeds Labs, we recognize that behind every data point is a human experience. Our AI solutions transform this human-centered data into tools that not only address critical pain points like high OTA commissions and labor costs, but also free hospitality staff to focus on what technology cannot replicate– genuine human connections with guests.”

Cloudbeds launches integrated payments in Thailand

Cloudbeds, the premier hotel management software platform, has today announced the expansion of its integrated payments solution into Thailand – becoming one of the only hospitality platforms in the country to offer fully embedded, end-to-end payments for hoteliers.

The launch of CB Pay Thailand brings a seamless, secure, and localized payments experience directly into the Cloudbeds platform. Hoteliers can now automate property onboarding, manage ledgers, settle payments in local currency, and eliminate the need to manually handle credit card data – freeing up staff time and improving the guest experience.

Cloudbeds named among elite 2% of Expedia Group connectivity partners

Cloudbeds, the premier hotel management software platform, has been awarded Elite Connectivity Partner Status by Expedia Group for 2025. The accolade places Cloudbeds among the top 2% of Expedia’s global connectivity partners and highlights the technical excellence of its industry-leading property management system (PMS).

Cloudbeds secured this status by exceeding Expedia Group’s rigorous performance and technical benchmarks. Among other KPIs, the tech provider achieved a 99.7% API integration success rate, a 100% booking success rate, and a 36% year-over-year growth in new properties adopting Expedia through Cloudbeds. As an Elite Partner, Cloudbeds will collaborate directly with Expedia Group on future product development, helping properties gain exclusive advantages in distribution and guest acquisition.