Wherever your hotel is based, local events are taking place all the time and could be a vehicle for potential revenue if used in the right way. They could come in the form of a big football match, or concert coming to town, or alternatively, they could come on a smaller scale such as a local festival or community event.
Keep an eye on upcoming events in your area that open up revenue opportunities for your hotel. Use these events to leverage your hotel and create enticing packages to drive business and increase profit.
Shoppers nowadays, those browsing online, in particular, demand deals. Studies show there is a rise in oxytocin levels in the brain when receiving a special offer or discount, happiness levels increase and stress levels drop.
This discourages shopping cart abandonment and also creates a positive booking experience, one the customer won’t be put off from repeating in the future.
1. Hub of Information
- Firstly, ensure that your hotel website is a hub of information for the user by creating content around each event you’re targeting to increase your bookings. Place the content on a dedicated landing page, in a blog post or place it in an FAQ page.
- Make sure your content is optimised for SEO to attract visitors to your website when they’re searching for information about a particular event.
- Include the key details about the event, how to get tickets, dates and times, transport etc. With all the information in one central location, readers will also be inclined to book with you as they have all the information to hand.
- Help users navigate to the booking process by including a clear call-to-action on the page and link directly to the offer specifically for the event.
Here is an interesting example of how one IT company increased conversion rate by 300% with landing pages.
