Every hotel marketer knows that targeting guests and driving interest in your hotel and your brand can be tricky. It’s a crowded market place, and you’re not just competing with hotels in your proximity, you’re also competing for that direct booking as well. It’s a lot to take on, and a lot to master. But these few smart tips to get you going with an effective digital marketing strategy will help boost your confidence in the marketplace and help you target your future guests in the right way.
Your strategy
First things first, what is your plan? We’re living in the age of the customer, which means we need to think totally guest-centric to help drive attention. What type of campaign would you like to run and who in your team will be responsible for delivering it? Ensuring that the right team members are responsible for the right activity will help with accountability and allow you to stay on top of your goals.
Brand & personality
How do you want your hotel or brand, if you’re part of a small group or larger chain, to come across in the marketplace? Do you have a unique brand voice that you would like to convey? Whatever it may be, your brand voice should be consistent across all your activities. Whether it’s a social media post, an email, a photo or the title of a blog post, stay consistent and ensure your voice is coming through.
Creating valuable, sustainable customer relationships doesn’t always come from simply getting the guest through the door, it comes from building connections and listening to your guests. This is where you have the opportunity to convey your brand’s personality, and appeal to everyone who comes into contact with your brand. Impactful, memorable, emotional connections lead to true brand loyalty.
