technology
What does the future hold for guest and hotel relationships?
More and more, we hear people talking about guest relations, following the customer journey, Big Data, CRM, and so on. But what do all of these concepts mean and how […]
Do you know what’s in your guest data?
You might know something about your guests, such as when they’ve booked a stay. But beyond confirming their reservation, do you even have the right email address, much less know […]
The Smart Hotelier’s Action Plan to Capitalize on Facebook City Guides
Facebook recently began rolling out a new feature that further positions the platform as a travel planning tool: City Guides. Available on the mobile app, City Guides serve as Facebook-curated […]
The New World of Distribution: Spectrum not Binary
After the turn of the century, distribution in the airline industry was a relatively simple affair. Direct distribution meant the customer going straight to an airline’s website to make their […]
How Fairmont drove 20% More Revenue with Facebook’s Dynamic Ads
With a portfolio of iconic properties, including New York’s The Plaza, The Savoy in London, and the Banff Springs in Alberta, Fairmont has cultivated a reputation for excellence. And while […]
Selecting A Revenue Management solution? Ask the right questions!
Most hoteliers view revenue management as a strategic imperative, given the opportunity to improve the financial performance. That said, it is important to note that revenue management can take many […]
Facebook’s Head of Travel on Hotels Going Mobile
If hotels aren’t paying enough attention to mobile right now, they’re missing out. That’s the primary message Facebook Head of Travel, Christine Warner, has for hotel brands. Warner recently […]
Can Your Data Answer the 5 W’s of Storytelling and Improve Revenue Strategy?
Every compelling story – a thrilling book, a coworker’s wild weekend recount, an upcoming blockbuster movie – contains some very familiar elements. Commonly referred to as the five w’s […]
Watch What Happens When OTA Users Actually Shop Online
Everybody has theories about why so many people prefer to shop for hotels on OTAs… but have you ever actually seen them do it? To find out why so many […]
Eye tracking for Google hotel searches: Old rules no longer apply
When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from Mediative discovered that there was a distinct pattern to the way […]
