sales

The main reason why outbound sales strategies matter for is simple: cold, hard cash. Simple practices can put more dollars straight into your hotel

Revenue management shouldn’t just hand down pricing strategies from on high. Instead, involve sales and marketing from the get-go

This article tells the stories of two commercial managers – one who still trusts his instincts and another who has fully embraced data

From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue

Many of the old silos still exist, and the dream of a fully integrated unified commercial strategy remains just that – a dream. But the journey is not over

A commercial strategy is critical for maximizing a hotel’s profitability and strengthening its direct relationships with guests

In the fast-paced world of hotel group sales, speed is crucial. However, the current outdated methods are slow and cumbersome

So many hotels underutilize their sales CRM. Developers of these systems have made them so complex that the basic, most important functions are buried

If your sales team responds to every RFP without prioritizing high-value leads, you could waste time and lose inbound business

The future of hotel sales lies in breaking down silos and fostering a collaborative, commercial mindset. Those who change will not only survive but thrive