sales

In the complex landscape of hotel group business, leveraging data has become critical in reshaping group sales strategies

While silos might form naturally in the hotel environment, their impact on communication, teamwork, and overall performance cannot be overstated

A commercial strategy platform provides each discipline with actionable recommendations, ensuring strategic impact on hotel revenue

Transitioning to an integrated commercial team is not just a structural change; it is a realignment towards a collaborative customer focused approach

Your revenue management processes should feed itself. Group bookings provide a base that drives up transient rates, in turn driving up group rates

Here are five ways hotel sales teams can bridge the gap with revenue management to set up your group properly for profitability

With continual change In traveller behaviour, it is more imperative than ever that hotel sales and marketing are aligned around transient and group business

Sales and revenue managers goals must be clearly stated, mutually aligned with hotel revenue and profitability metrics, and agreed by the hotel GM

By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies

Hoteliers that want to streamline sales and take advantage of high-value buyers can no longer afford to maintain cumbersome processes