sales

Sales and revenue managers goals must be clearly stated, mutually aligned with hotel revenue and profitability metrics, and agreed by the hotel GM

By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies

Hoteliers that want to streamline sales and take advantage of high-value buyers can no longer afford to maintain cumbersome processes

Despite being an essential part of the hotel, group sales have often been overlooked as an area to implement traditional revenue management strategies

Revenue management is not just Excel spreadsheets and data analysis. Nor is it a magic discipline that only special people should have access to

Knowing the needs and wants of your audience will help you to build the right gift voucher offerings and price points for your target guests

Coming in a close second among planner frustrations was the lack of information in the rfp responses they did receive

Every RFP is an opportunity to build relationships and generate revenue. This is an essential mindset executives need to instill in their sales teams

The return of groups business is not without challenges, including staffing shortages, inexperienced staff and planners, cost increases and short lead times

Let’s explore how AI might help solve these other nagging Commercial Strategy challenges that just won’t seem to go away