sales
Commercial Strategy Platform: Linking Revenue, Sales and Marketing
A commercial strategy platform provides each discipline with actionable recommendations, ensuring strategic impact on hotel revenue
Move Beyond Silos and Unleash the Power of Commercial Teams
Transitioning to an integrated commercial team is not just a structural change; it is a realignment towards a collaborative customer focused approach
Mastering Hotel Group Sales: Strategies to Win the Game
Your revenue management processes should feed itself. Group bookings provide a base that drives up transient rates, in turn driving up group rates
Think like a Revenue Manager and Increase Your Group Business Profitability
Here are five ways hotel sales teams can bridge the gap with revenue management to set up your group properly for profitability
To Drive Top Line Revenue, Hotel Sales Must Think Like Marketing
With continual change In traveller behaviour, it is more imperative than ever that hotel sales and marketing are aligned around transient and group business
How Revenue Managers and Sales Are Joining Forces
Sales and revenue managers goals must be clearly stated, mutually aligned with hotel revenue and profitability metrics, and agreed by the hotel GM
How to Calculate Hotel Guest Acquisition Cost (GAC)
By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies
Maximize Sales: How a Data Audit Reveals Untapped Hotel Profits
Hoteliers that want to streamline sales and take advantage of high-value buyers can no longer afford to maintain cumbersome processes
Total Revenue Management: No Chance Without Group Data
Despite being an essential part of the hotel, group sales have often been overlooked as an area to implement traditional revenue management strategies
Revenue Management: It’s Not Just for Revenue Managers Anymore
Revenue management is not just Excel spreadsheets and data analysis. Nor is it a magic discipline that only special people should have access to