Reviews

In the summer of 2022, the platform that collects most reviews remains Booking with 53%. It is followed by Google (16%), TripAdvisor (9%) and Facebook (2%)

If a consumer suspects any of your positive hotel reviews are fake, they’ll lose trust in other positive reviews and assume negative reviews are true

Guest reviews are an essential part of the booking process. Don’t ignore the feedback you receive. Make the most out of it, and more bookings will come

The key is identifying all stages of the guest journey where you can create opportunities to generate more revenue and increase your profit margins

Responding to guest reviews can differentiate one hotel from another. Being responsive to guest feedback comes with many benefits. Here are some examples:

The importance of online reviews stems from a very simple idea: people trust the words of others more than the company itself; the data confirms this

Hear how maintaining a strong online reputation can help hotels drive bookings, stand out from the competition online and maintain profitability

Having adequate F&B is not a guaranteed competitive advantage but lacking sufficient hotel F&B has become a disadvantage

You, as a hotel owner or revenue manager, have the power to create a solid reputation that helps you build a successful brand

With fewer restrictions being placed on travelers as they circle the globe, international travel is back and better than ever