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pricing

green apple and red apple being compared reflecting why traditional compsets are holding hotels back

Why Traditional Compsets Are Holding Your Hotel Back

By rethinking compsets dynamically, hotels can adjust pricing, marketing, and offerings, to remain competitive across multiple segments

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neon sign saying it is now o clock reflecting need for hotels to stop focusing on the hype and take action regarding real ai for real revenue management

Stop The Hype: Real AI for Real Revenue Management

The conversation around AI in revenue management is not just about hype – it’s about ensuring successful implementation and impact

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How Ignoring Guest Segmentation Is Hurting Your Profits

By embracing a rigorous segmentation approach, hotels can ensure that each marketing effort is precisely targeted to attract the right guests

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person on a laptop with credit card possibly making direct booking on a hotel website reflecting importance of analysing unconstrained demand

How to Analyse the Unconstrained Demand for Your Hotel (Pt 2)

To get a complete picture of the unconstrained demand for your hotel, it is important to analyse both successes and missed opportunities

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the words competitive pricing written down which can sometimes be reflected by discounting if used in a strategic way with finesse

How To Set Your Spring 2025 Pricing Strategy Today

Spring is a key revenue period, and now is the ideal time to analyze early booking data and optimize your pricing strategy

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Master the Basics: How Capacity, Volume, and Price Unlock Success

Basic capacity focuses on tangible constraints, advanced capacity takes a broader perspective that encompasses every aspect of the guest journey

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petals on a hotel bed reflecting the importance of valentines day and the need for strategies to engage guests with romantic promotions

Love at First Click: Engaging Guests With Romantic Promotions

From romantic dinners to playful promotions, there are so many ways to make this Valentine’s Day unforgettable and keep bookings rolling in!

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person looking at a hotel neighbour reflecting that traditional comp set needs a serious update as it is not just geographical proximity anymore it is about winning the hearts of potential guests

The Case for Expanding your Comp Set with New Competitors

The traditional comp set needs a serious update. It’s not just geographical proximity anymore; it’s about winning the hearts of potential guests

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RevPAR and Beyond: Key Metrics and Measurements for Hotels

We highlight 10 essential metrics that provide hotel operators with a more comprehensive view of their business performance

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How to Really Make Money with a Hotel: Maximizing Hotel Profit

Yield Management isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit

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