pricing

The goal of reputation pricing is to understand perceived value and increase it over time. This process involves revenue managers, marketing and operations

Today we look at how hotels revenue manage tour operator business, or, more accurately, how they don’t revenue manage this business segment

Adopting dynamic pricing in your hotel, involves a strategic approach to price setting, inventory management, and online visibility on OTAs

Here is a look at Attribute Based Selling from both the guest and hotelier point of view, as well as challenges and benefits of implementing such a strategy

Many industry sources share that an average restaurant has a profit margin of about 7% but recognize yours can fall anywhere between 0-12%

Switching from old methods to focusing on guests means tailoring what you offer to their likes and what they’ve done before

In the context of the hospitality industry, a subscription model means offering guests a package where they pay a fixed amount to enjoy a set number of stays or services […]

The first thing many people think about luxury hotels is price, but the art of content marketing is to shift focus away from cost and onto the experience

In hotel management, over-optimization is like obsessing over polishing the silverware – it’s exhausting, tedious and often, the extra shine goes unnoticed.

Independent operators should maximise revenue across all touchpoints through a hands-on tailored strategic approach which avoids loss of business