otas

Hoteliers Continue To Try And Quantify Impact Of OTAs

The positive impact of the OTAs on hotel industry performance, at least in terms of occupancy numbers, can’t be argued, but identifying exactly where that business is coming from and […]

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Why Red Lion-Expedia-Marriott raises some curious questions

Expedia has made two quite different but interesting moves in recent weeks, but what exactly do they mean? Direct, direct, direct is best is a well-worn mantra in the hotel […]

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Hoteliers, OTAs battle in distribution debate

Hoteliers are holding out in the continued fight to lower OTA commission rates and bring more business in house, and representatives from both sides met during the first day of […]

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With Occupancy High, Hotels Seek to Avoid OTA Bookings

Hotels and online travel booking companies tend to have a marriage of convenience – one that savvy travelers can exploit. When hotels are having trouble filling rooms, they will grudgingly […]

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Skyscanner strategy and the shifting metasearch landscape

Does travel metasearch drive more direct bookings for airlines, hotels or car rental firms? Is it really an alternative platform to Google and the big bad OTAs? OTA versus meta: […]

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3 keys to an effective hotel distribution strategy

NB: This is an article from SiteMinder Your distribution strategy, in many respects, is the key to your reservations success at your hotel. The more you distribute the rooms and […]

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How your booking engine can impact direct bookings

There’s your Bed & Breakfast. Then, the self-serviced accommodations down the road. There’s also that retrofitted factory-hotel in the east end. And you all have one thing in common. You’re vying […]

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The Dymanics of Static Content Management

NB: This is an article from H2C Updating rates and availabilty across multiple channels via direct connects and channel managers has become commonplace throughout hospitality as well as the distribution […]

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Hotels Offering Loyalty Rates on OTAs: The Dark Side

  Expedia is now very kindly allowing hotels to offer their normally closed user group member-only rates publicly on Expedia. Red Lion Hotel Group (RLHG), a brand that operates in […]

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Hotel loyalty rates may hurt more than OTA fees

A recent Deutsche Bank Research Report published July 13, 2016, highlighted hotel owners’ creeping concerns. Something just isn’t quite right when it comes to the proliferation of loyalty rates. NB: […]

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