otas - Page 12 of 79 - Revenue Hub otas - Page 12 of 79 - Revenue Hub

otas

Bed Banks: Comparing Inventory and Connectivity

Bed banks are middlemen between hoteliers that aim to have decent occupancy rates and travel providers looking for inventory for their end customers

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broken piggy bank reflecting hotels need to evaluate their metasearch budgets as a response to google removing cpa bidding

OTA Visibility Boosters: The True Cost is More Than You Think

Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly

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icons on mobile phone including well known ota companies asking which is the biggest in europe

Top Tactics to Drive Direct Bookings at Your Hotel

The loss of direct bookings has an unfortunate two-fold effect; losing revenue due to high OTA fees and inability to deliver a personalized guest experience

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Using Metasearch to Drive Direct Bookings and Reduce OTA Reliance

There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking

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two people tugging on money reflecting the importance of hotels to try and develop strategies that help disintermediate them from otas

Which OTAs Cause the Worst Price Undercuts in Your Region?

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

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ChatGPT: How Conversational Bots Will Be The New OTAs

When we have conversational bots helping us, it could change the way we search for information. And one of the things we search for hotel information

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smaller man standing by feet of much larger man illustrating how OTAs can take an unfair share of bookings from Boutique Hotels

A Simple Way to Beat the OTAs

We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking

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broken piggy bank reflecting hotels need to evaluate their metasearch budgets as a response to google removing cpa bidding

How Much Are You Losing By Not Controlling Your Hotel Price

How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?

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How to Avoid OTA Panic and Rate Parity Games

Your revenue strategy cannot be focused on proving that the OTAs are an evil empire, and that only your rate parity games will topple them

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There is No Single “Magic” Distribution Channel

Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability

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