otas

Now, it’s time for hoteliers to start planning what they can do to ensure the best hotel guest experience possible is center of everything they do

One important channel often overlooked by small and midsized properties – and whose role in distribution is frequently misunderstood – is bed banks

You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in

Here are five tips to excel across metasearch platforms, one of the fastest growing distribution channels within today’s ever-changing travel landscape

While other metasearch solutions can take a week to alert a price parity issue, this is the only real time metasearch disparity monitoring tool

Inventory and rate parity is no longer a valid strategy. Parity sounds like a 90’s concept. It is the time to redefine a new relationship with the OTAs

Don’t approach OTAs the same way year round. If your peak season is the summer and your off-season is winter, modify your OTA inventory to reflect that

This study provides the European Commission with up-to-date facts on the distribution of hotel accommodation in the EU

It is important to invest time and energy into your OTA presence too. Here’s how to make the most of your OTA profiles to attract more guests to your hotel

Your OTA profile convinces people to stop on your listing and/or find your website. It’s at the top of your marketing funnel, so it needs to look nice