otas

Besides the traditional OTAs, there are new business models arising that are making the hotel distribution landscape even more complex

Hoteliers can no longer simply rely on the old way of monitoring parity – you need to be keeping track of rates on metasearch too

With the explosion of OTAs, it’s unrealistic to expect all inventory to be sold directly. Additionally, not all travellers will be aware of your existence

Stephanie and Connor look at areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise

Before you sign up, there are a lot of elements you’ll need to consider to create a stand out hotel listing – from photography to amenities and pricing

When Genius members look for a property that is a Genius partner, that property will stand out, increasing the chances of the property getting booked

As the digital evolution continues, lines between sales, marketing, and distribution blur. Technology plays a larger role in hotel distribution in China

As metasearch continues to accelerate now is the time for hoteliers to invest in understanding the operation and benefits metasearch offers

Calculate the ROI of each OTA channel. Look at how many bookings and how much revenue each one brings, then crosscheck with the commission rates

Unhealthy distribution and channel mix, overdependence on only a few players and neglecting the importance of a strategy, can kill faster than a crisis