otas

It is easy to rely on OTA bookings. They do the advertising, handle reservations, but the higher proportion of OTA bookings, the less revenue you make

We touch on a number of topics with a mood of optimism that travel will return, whilst realising hotels can be short-sighted and have short memories

A dollar is a dollar, a euro is a euro – right? Wrong, at least when it comes to how hotels bring in revenue. All revenue is not created equally

Diving into your bookings and website activity, you can better understand what’s working, what’s not, and where you are losing potential guests

Three of the most significant sources of bookings for hotel and other properties are online travel agencies (OTAs), metasearch sites, and your hotel website

Finding the right OTA for a small hotel is not as simple as it sounds. Each one has trade offs and are not created equal. Here are a few considerations:

This has led to a lot of hotel owners confusion. We hear, “Should I run my ads directly through Expedia Travel Ads website or go through Koddi?”

In the end, the implementation process of blockchain-based applications in the hotel sector comes back to one question: “Who owns the customer?”

Tripadvisor is the first big, relevant and global player in the online travel industry that dares to charge the user as its main revenue stream

Casual behaviour towards room inventory management by hotels can lead to various problems. Let’s discuss why you should be doing it in the first place