online

Effective omnichannel marketing happens when companies provide a set of seamlessly integrated channels, catering to customer preferences

Capturing Gen Z travelers would result in a considerable revenue increase for your hotel and create opportunity to foster a young loyal following 

Hoteliers now need to ask themselves what the actual cost is of acquiring reservations through a booking channel and how much of that demand is needed

While email is a simple tool, there are a number of requirements to fulfil if you want your email campaigns to be successful. Here are the general steps:

While traditional marketing strategies still yield results, they have now become merely an auxiliary factor in the overall success of a hotel marketing plan

Video marketing will lead possible guests directly to the hotel’s website or social media platform – establishing the potential for ongoing relationships

You may perhaps ask yourself if Facebook even matters anymore? When it comes to travel marketing for most hospitality brands, Facebook indeed does matter

By keeping yourself front and centre on social media, you’re increasing your chances of gaining more direct bookings and always upping brand awareness

Facebook offers multiple ad types and formats, making it easy to hone in on your target audience and reach them at the right time in the conversion funnel

In a business like the Hotel industry, where the competition is exceptionally cutthroat, one thing that will help you stand out is your content