online
Understanding the Value Proposition of Paid and Free Google Hotels
To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two
Dopamine and Power of Personalization in Boosting Hotel Revenue
In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website
Which OTAs Cause the Worst Price Undercuts in Your Region?
It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain
The Cart Abandonment Checklist: A Guide for Ecommerce Marketers
Timing is everything when it comes to cart abandonment emails. It’s important to optimize your abandoned cart email sequence for maximum recovery
What is the Optimal Distribution Mix in a Hotel?
Without distribution, it’s as good as if your hotel didn’t exist. Approaching it holistically with these tips in mind lays the foundations for success.
ChatGPT: How Conversational Bots Will Be The New OTAs
When we have conversational bots helping us, it could change the way we search for information. And one of the things we search for hotel information
How Do Different Generations Interact with Guest Reviews?
Older and younger travelers may have different preferences and ways of reading and writing reviews. Listen to your guests’ needs and show you really care
Growing Contribution of Metasearch to Direct Revenue
Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today
Social Media Is Not Your Website
A hotel website is where the conversions happen and the path to get the guest there is where your social media strategy is leveraged for optimal influence
How to Save 48% in Promotional Costs from Direct Bookings
As a result, it reduced promotional spend by 48%, influenced 120+ bookings of website visitors and resulted in +£29k extra revenue from low-intent users
