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The Gloves Are Off: Big Brands Throwing Direct Booking Punches
NB: This is an article from Tambourine Hotel industry giants have had enough. Like you, they appear to be sick of the big commissions, the declining customer loyalty and the […]
Why Ranking on Page 1 in Google is Not the Goal of SEO
NB: This is an article by John McAuliffe, President of Leonardo A lot of conversations I have with hotel marketers about SEO go something like this: John: “What’s the […]
Where Will SEO Go This Year?
NB: This is an article by Benjamin Spiegel, CEO of MMI Agency. In the world of SEO, 2015 was relatively quiet. Sure, search marketers had a plethora of algorithm […]
The Facts About Hotel Reviews and Rankings on Google
NB: This is an article by Margaret Ady of TrustYou There is much chatter these days about TrustYou data on Google and what really drives improvements in the TrustScore, […]
Google Flights now pushes flexible destination search
In February, Google Flights updated the default interface for visitors to its various main windows (google.com/flights, google.co.uk/flights, etc.) for select countries worldwide. Travelers can say goodbye to needing exact […]
Consumers find trust in hotel websites over other sources
Digital agency Fuel has released its annual research on how leisure travellers are researching and booking hotels. The agency, which specialises in marketing for hotels, says it has compiled […]
Expedia: pay-for-positioning program riles hotel trade group
Expedia is broadening a program that gives a more prominent listing position to hotel operators in exchange for paying a higher commission on bookings. The program is an attempt […]
Convert OTA Guests to In-House Bookings: 5 Ways to Succeed
NB: This is an article by Pete DiMaio of Fuel Travel We recently met with a hotel whose occupancy was comprised nearly 50% by OTA bookings. One out of […]
How a Hotel Can Bridge the Conversion Gap
NB: This is an article by Kelly Robb, Director of Market Intelligence at Revinate How often have you visited a hotel website, been disappointed with generic and uninspiring content, […]
Travelodge app drives up direct booking and earnings
Direct distribution channels now account for more than 85% of sales at Travelodge, the budget chain revealed while issuing annual financial results for last year. The company’s mobile app […]
