online
New metrics will develop with rise of messaging apps
With more than 3 billion consumers on messaging apps, brands are coming face-to-face with a whole new set of marketing opportunities, and even bigger challenges. Call it the rise of chat tech. […]
Set Your Search Engine Optimization Strategy Straight
NB: This is an article from Leonardo The world of search marketing is a constantly evolving, and in the ultra-competitive hotel industry, properties battle not only other hotel websites and […]
Integrating Systems: Hotels Guest Profiles Unlock Revenue (Pt 2)
Suppose I handed you a plain paper box that was simply marked PUZZLE, ‘This will be fun!’ I might say, ‘It’s a picture-puzzle of people having fun at the beach, let’s […]
Personalisation and paradox of choice in online travel
From the Travel Distribution Summit, Europe Pamela Whitby hears that the travel brands helping consumers to find their perfect experience will be the winners. Carl Michel, the chairman of Veeve.com, […]
Millennium launches innovative new digital platform
Millennium Hotels and Resorts (MHR) has launched a dynamic new digital platform to give savvy customers an engaging, effortless looking and booking experience. The new interactive platform transforms the online journey, empowering guests […]
Review Response Examples: What Not to Do
NB: This is an article by Carolyn Murphy, Marketing Specialist at Revinate We recently hosted a webinar for hoteliers, How to Respond to Online Reviews. We cover this fairly often, since […]
13 Elements Hotel Marketers Should Test
There’s a plethora of tactics and strategies you can use to increase your hotel direct bookings. But if you’re looking for a quick guide to some of the most important […]
Technology. Making Digital Marketing Better.
Henry Ford said, “If you always do what you’ve always done, you’ll always get what you’ve always got.” So then why continue to manage online marketing the “old fashioned way” […]
Travel and the chat bots
With Facebook making headlines this week as it launches ‘ Bots on Messenger ’ where does the travel industry stand? Pamela Whitby takes a look ‘The chat bots are coming’, […]
Starwood taking hotel reservations from Instagram
Everyone wants to use Instagram for sales, and Starwood is hacking it to drive reservations. The hotel chain’s Tribute Portfolio brand is partnering with shopping platform LiketoKnow.it to let users […]