online

A good book direct strategy is near the top of most hotelier’s list this year. Book direct campaigns from Marriott and Hilton are making headlines, and the focus of the industry […]

Facebook’s latest clickbait purge is going to have ripple effects for publishers. The social giant is putting an emphasis on articles that are important to people and recognizing that clicks, shares […]

When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase […]

Competing with others in today’s fast-paced business environment is hard—especially for hotel owners. With the introductions of the OTA’s independent hoteliers must maintain razor-thin margins to stay competitive, but even at […]

NB: This is an article from FUEL Recently, email ranked as the channel with the most staying power in the Litmus “Email Marketing in 2020” report. Marketers are pleased that […]

Newsletters and email advertising “are the opposite of dead”. That was the message of top digital travel firms Momondo Group and Secret Escapes at this week’s Travel Distribution Summit. “There’s […]

As any successful hotel marketer knows, creating an engaging blog is critical to success. Yet writing blog posts is not as easy as simply typing willy-nilly then publishing your unedited […]

Airbnb is rolling out an updated app with a range of new features and launching a global brand campaign that will encourage people to “change the way they experience the […]

It is well known that online travel agencies (OTAs) are widely used by hotels as part of a diversified distribution strategy. The challenge, however, for independent hotels is that they […]

NB: This is an article from SiteMinder When it comes to posting and sharing content, Twitter is less effective than Facebook and Instagram, and staff can find it overwhelming to […]