loyalty
What the Best Hotel Loyalty Rewards Programs Have in Common?
Hotel loyalty points programs provide an easy opportunity for an independent property to establish loyal customers
How to Increase Repeat Guests at Your Hotel
Customer retention is the secret to healthy growth and profitability – it’s also how you turn guests into brand ambassadors

How Guest Reviews Directly Affect the Hotel Revenue
A hotel’s reputation has major influence on revenue through effects on price perception of guests, as a customer loyalty measure, and a marketing factor
5 Ways Hotels Can Ease Traveler Budget Concerns
In this article, we will use insights from our survey to identify ways hoteliers can make a positive impact in easing traveler budget concerns

Insight Into the Different Types of Hotel Guests
Catering to the needs of different types of hotel guests is crucial for enhancing the guest experience and driving growth in your hotel business
8 Ideas To Design The Right Guest Loyalty Program
If you are truly trying to turn your one-timer guests into returning ones, you need to craft a loyalty program that stands out from the crowd
7 Steps to Creating a Guest Journey for the First Time
One of the key benefits of drawing a guest journey is the ability to personalise the guest experience, driving more satisfaction and fostering loyalty
How Net Promoter Score Can Drive Hotel Growth and Loyalty
Analyze Net Promoter Sscore together with other guest satisfaction metrics to get a complete picture and solve the root cause of your issues

Hotel Brand: Is Your External Image and Messaging Fake News
We are talking Hotel Brand. When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty
Rewards Based Programs: More Loyalty, Less Liability
Capping earnings on loyalty points may make customers feel they are being unfairly limited in their ability to earn rewards, leading to decreased loyalty