loyalty

The more a hotel can prove they truly know the guest, the deeper loyalty goes – particularly for travelers who are inclined to embrace technology

A rise in loyalty point redemption is sparking hotel brands to leverage strategies that drive greater brand loyalty among untapped traveler segments

Why should guests give up their personal data? What new experiences and services can guests expect in exchange for their data and loyalty

If you have any of these problems, you will hear about it and so will potential guests. 46% of Americans voice their issues online after they check out

Hotels can use their CRS and CRM data to discern a great deal of insight into guest preferences, booking habits, and aspirations

Identifying opportunities to extract more room revenues can come at a cost: customers don’t love it if they feel they were previously getting items for free

There’s no doubt that maintaining guest loyalty can lead to increased profits for your hotel, but the real prize is the guest relationships themselves

Whether you’re looking to set up a loyalty program for your property or revising the one you have, steer clear of the following 10 common pitfalls

Alongside the many metrics intended to measure performance, guest retention is one of the most valuable for hoteliers to monitor

. Loyalty isn’t created overnight. It’s a relationship that requires first-party data, a multichannel strategy, and personalization