loyalty

One of the key benefits of drawing a guest journey is the ability to personalise the guest experience, driving more satisfaction and fostering loyalty

Analyze Net Promoter Sscore together with other guest satisfaction metrics to get a complete picture and solve the root cause of your issues

We are talking Hotel Brand. When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty

Capping earnings on loyalty points may make customers feel they are being unfairly limited in their ability to earn rewards, leading to decreased loyalty

To truly harness the transformative potential of an omnichannel service within the hotel industry, we must first delve into the differences

With the OTAs competing more aggressively with independent hotels, it’s key for an independent hotelier to consider the benefits of a loyalty program

Loyalty program members has grown faster than total room supply over the past 10 years, helping to expand the potential base of guests

If you’re still thinking that a points based loyalty program is the way to go, don’t limit yourself. Open your hotel up to more possible ancillary revenue

Guest data has long been leveraged by luxury hotels, but operators of all types now recognize the value of this data to build stronger guest relationships

The more a hotel can prove they truly know the guest, the deeper loyalty goes – particularly for travelers who are inclined to embrace technology