loyalty

Identifying opportunities to extract more room revenues can come at a cost: customers don’t love it if they feel they were previously getting items for free

There’s no doubt that maintaining guest loyalty can lead to increased profits for your hotel, but the real prize is the guest relationships themselves

Whether you’re looking to set up a loyalty program for your property or revising the one you have, steer clear of the following 10 common pitfalls

Alongside the many metrics intended to measure performance, guest retention is one of the most valuable for hoteliers to monitor

. Loyalty isn’t created overnight. It’s a relationship that requires first-party data, a multichannel strategy, and personalization

When done right, loyalty programs can be an ideal way to get guests to keep staying at your independent hotel time and time again

The exchange of goods and services is a critical cog in the wheel of how our world works. NB: This is an article from Laasie As we skim through the […]

Hotels can adopt a ‘best of both worlds’ approach, which sees traditional loyalty programs and new-age, instant reward programs working together seamlessly

A smooth guest experience impacts how they feel about your hotel and services and how they engage with it in the future

Believe it or not, guest loyalty isn’t dead. It’s there for the taking – as it always has been – it just needs hotels to work intelligently and personally