loyalty

This scenario illustrates the difference between a traditional, points-based loyalty system and a rewards-based, instant gratification model

There are lots of positive signs in this data. It’s clear travel restrictions and infections remain a problem, but we know demand for hotels is there

With Covid variant surges still impacting international travel, hotels and resorts need to get creative and think local to keep generating revenue

The points based system is outdated, expensive to run and a lazy attempt to build loyalty. It is up to hotels to figure out how to use data to reward

Post-stay email is important because it drives repeat bookings, builds loyalty, boosts advocacy, develops customer retention and maintains relevance

As 2022 signals continued uneven demand, teams must align on one shared objective: optimize revenue and profit across the whole operation

Hoteliers have an opportunity to tap into this increased digital holiday shopping. The holiday festive season focus is multifaceted for hoteliers

Attracting previous guests should be given the same amount (if not more) attention than acquiring new guests since the cost of doing so is less

78% of people prefer immediate benefits, rather than accumulating loyalty points. Another 20% don’t join loyalty programs because rewards don’t appeal

Understanding eight levers that significantly impact the performance of loyalty programs can help companies extract the most from their membership programs