Hotels
Why Your Hotel Direct Bookings Are Falling Short (And What To Do)
Hotels that implement personalized website experiences see higher engagement, higher conversion rates and ultimately, more direct bookings
Hotel Pricing for Buyouts: How to Maximize Revenue with Groups
When a single group books the entire property, hotels secure guaranteed revenue, eliminating concerns about vacancy rates and providing predictable income
Breaking Free from OTAs with Paid Search (Case Study)
The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com
How Google’s New Travel Feeds in Search Ads Will Impact Hotels
Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out
7 Taboo Topics in Commercial Strategy
Discussing these taboo topics in commercial strategy is crucial. Open conversations about revenue management challenges can break down barriers
Rate Wars: When Hotels Engage in ‘Price Espionage’
By embracing both new school tactics and old school wisdom, hoteliers can stay ahead in this ever-competitive landscape and win the rate wars
Hotel Social Media Ideas For Effective Marketing
Here are some guidelines to ensure that social media marketing strategies for hotels foster guest relationships and help meet your goals:
Hotel Digital Marketing Tips to Prepare for 2024-25 Ski Season
Whether you’re a ski resort or hotel close to the slopes, here’s how to keep your hotel digital marketing fresh and effective all ski season
The Travel Rate Debate: Selecting Dynamic vs. Fixed Hotel Pricing
With varying approaches to dynamic pricing in the marketplace, buyers cannot always be certain that dynamic rates outperform static rates
7 Ways to Promote and Market Your Loyalty Program
A successful loyalty program hinges on its ability to offer rewards that resonate with your customers. Providing valuable and relevant incentives