Hotels

Why Your Hotel Direct Bookings Are Falling Short (And What To Do)

Hotels that implement personalized website experiences see higher engagement, higher conversion rates and ultimately, more direct bookings

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Hotel Pricing for Buyouts: How to Maximize Revenue with Groups

When a single group books the entire property, hotels secure guaranteed revenue, eliminating concerns about vacancy rates and providing predictable income

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person on a laptop making a hotel bookings either via an ota or direct on the hotel website

Breaking Free from OTAs with Paid Search (Case Study)

The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com

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google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

How Google’s New Travel Feeds in Search Ads Will Impact Hotels

Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

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person with finger over mouth reflecting 7 taboo topics in commercial strategy

7 Taboo Topics in Commercial Strategy

Discussing these taboo topics in commercial strategy is crucial. Open conversations about revenue management challenges can break down barriers

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person with glasses and a hat looking a bit like a spy illustrating a rate wars discussion when hotels engage in price espionage

Rate Wars: When Hotels Engage in ‘Price Espionage’

By embracing both new school tactics and old school wisdom, hoteliers can stay ahead in this ever-competitive landscape and win the rate wars

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Hotel Social Media Ideas For Effective Marketing

Here are some guidelines to ensure that social media marketing strategies for hotels foster guest relationships and help meet your goals:

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Hotel Digital Marketing Tips to Prepare for 2024-25 Ski Season

Whether you’re a ski resort or hotel close to the slopes, here’s how to keep your hotel digital marketing fresh and effective all ski season

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The Travel Rate Debate: Selecting Dynamic vs. Fixed Hotel Pricing

With varying approaches to dynamic pricing in the marketplace, buyers cannot always be certain that dynamic rates outperform static rates

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7 Ways to Promote and Market Your Loyalty Program

A successful loyalty program hinges on its ability to offer rewards that resonate with your customers. Providing valuable and relevant incentives

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