Hotels

We believe the future of hospitality analytics lies in helping hotel leaders move beyond fragmented insights and toward a unified view of performance

The real question is no longer should we use AI in hotel ads, that’s settled. The question is, which decisions are better made by machines

Let’s explore timely and strategic approaches to capture demand early and turn seasonal interest into direct bookings

A good revenue strategy leaves clues when it is working, and it leaves clues when it isn’t. The hard part is knowing what signals matter

Reliable use of hotel data determines efficiency and profitability Knowing how revenue, ADR, RevPAR, and occupancy are developing is the basis for greater profits

A good way to find important criteria for identifying your hotel competitive set is to think about the filters that travelers are setting on booking platforms

Getting your seasonal pricing right isn’t optional, it’s a competitive advantage. It isn’t just about raising rates in summer or trimming them in winter

Over the next five years, expect OTAs to compete to influence decision formation. That is not evolution. That is a structural shift in bargaining power

Real-time personalisation is the mechanism that lifts RevPAG. By recognising guests as individuals rather than reservations

The logic for NetRevPAR is undeniable. But the reason most hotels still cling to standard RevPAR is simple: it is easier to measure