Hotels

We are entering an era where the Revenue Manager is no longer the person who updates the system, but the one who orchestrates the commercial strategy

Focusing on storytelling, unique experiences and value-driven offers, the low season can be transformed into a time of meaningful engagement

Most Valentine’s Day bookings happen within a tight booking window – often 2–14 days before the date. That’s when Google search intent spikes

Is it possible to achieve the revenue precision of Occupancy Based Pricing with the operational agility of Per Day Pricing?

The BBC article about Easyjet ahd their cabin bag pricing misses the wider reality: this isn’t misleading pricing, it’s textbook airline revenue management

In 2017 we released 49 Tips to Supercharge Your Revenue. Today, those tips still hold up remarkably well. But we’re adding 5 new tips for the modern era

Today, demand can shift in an instant, and competitors’ rates tell you nothing about their strategy or inventory levels. The tools and strategies of the past can’t keep pace with […]

Instead of treating OTAs as a necessary evil, successful hotels today treat their listings as something far more useful. A shop window. A discovery source

Positive reviews validate the decision to book. Negative or absent reviews inject doubt. And doubt is the enemy of conversion

Luxury hotels do not have an email problem. They have a demand problem – specifically, a demand ownership problem