Hotels
Is Your Content Strategy Targeting Mid and Bottom Funnel Traffic?
Hoteliers who understand the content marketing funnel can have content in place to convert occasional and frequent travelers into guests
Let’s Talk Search Intent and Keyword Strategy
Crafting a successful website search strategy takes work. One of the first things to do when you begin an SEO campaign is map out a keyword strategy
8 Ways to Optimise Your Website to Increase Direct Bookings
If the goal is to increase direct revenue and bookings, the first step should be to look at your website and make sure it is fully optimised
Strategies for Hotel Deals and Promo Codes with Coupons
Coupons have proven, time and again, that they are a highly effective sales tool. Here are some ways to use them to your advantage
Stop Blending In: Attract More Travellers by Telling Better Stories
With more travellers prioritising ‘vibe’ and spending more money on experiences, the value in well-executed stories is intuitive
How to Manage Seasonal Fluctuations in Hotel Occupancy
Seasonal fluctuations don’t just refer to loss of traffic during quiet periods, they can also easily mean oversaturation during busy periods
Ready, Set, Book! Last Minute Eye Catching Black Friday Campaigns
With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet
The Top 10 List of Financial Excuses You Give Yourself
What’s your imagination telling you that’s wrong which holds you back from owning your hotel or departmental financial situation
Holiday Hotel Promotion Strategies to Boost Group Revenue
We’ve combined key ideas to help you drive holiday group sales, boost bookings, and create memorable guest experiences
Mobile Only Pricing: A Discount for Mobile Bookings
Offering a one-size-fits all mobile only discount isn’t the only option. These four types of promotional schemes dovetail nicely