Expert Insights

arrow in the wild pointing a way to go like a hoteliers survival guide to understanding demand

A Hotelier’s Survival Guide: Understanding Demand (Part 1)

You can still compete for existing demand and above all capitalise on the higher volume of real demand for your hotel. How to do so?

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person on a laptop making a hotel bookings either via an ota or direct on the hotel website

Breaking Free from OTAs with Paid Search (Case Study)

The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com

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google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

How Google’s New Travel Feeds in Search Ads Will Impact Hotels

Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

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person with finger over mouth reflecting 7 taboo topics in commercial strategy

7 Taboo Topics in Commercial Strategy

Discussing these taboo topics in commercial strategy is crucial. Open conversations about revenue management challenges can break down barriers

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person with glasses and a hat looking a bit like a spy illustrating a rate wars discussion when hotels engage in price espionage

Rate Wars: When Hotels Engage in ‘Price Espionage’

By embracing both new school tactics and old school wisdom, hoteliers can stay ahead in this ever-competitive landscape and win the rate wars

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2 people at a christmas fair reflecting importance of email to sleigh hotel sales this holiday season

How to Use Email to Sleigh Hotel Sales This Holiday Season

For hotels seeking to tap into the seasonal spirit of family getaways and gifts, email deliverability should be at the heart of their marketing strategy

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autumn or fall is the time hotels can warm up their direct bookings with marketing magic

Warm Up Your Direct Bookings With Autumn Marketing Magic

Let’s explore some timely best practices to connect with your guests and make the most of the season’s unique opportunities to increase direct bookings

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two ropes intertwined like hotel revenue and brand reputation

Revenue Management Impacts Brand Reputation: Here’s Why

Hotels are complex ecosystems, and there are multiple ways to improve your brand reputation with effective revenue management

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stack of coins and arrows pointing up reflecting the importance of hotel rate plans to win bookings and influence travelers

How to Set Profitable Rates and Maximize Hotel Revenue in 2025

Discover how to optimize your hotel’s pricing strategy for 2025 with simple tactics to boost your revenue and streamline the setting of rates

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people taking pizza slices much like hotels have to try and secure their fair share of demand

Bad Summer – Good Result! Are You Getting Your Fair Share?

As a hotel, you can’t control demand. What you can do is ensure you capture your fair share by following these three steps:

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