Expert Insights

A Hotelier’s Survival Guide: Understanding Demand (Part 1)
You can still compete for existing demand and above all capitalise on the higher volume of real demand for your hotel. How to do so?

Breaking Free from OTAs with Paid Search (Case Study)
The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com

How Google’s New Travel Feeds in Search Ads Will Impact Hotels
Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

7 Taboo Topics in Commercial Strategy
Discussing these taboo topics in commercial strategy is crucial. Open conversations about revenue management challenges can break down barriers

Rate Wars: When Hotels Engage in ‘Price Espionage’
By embracing both new school tactics and old school wisdom, hoteliers can stay ahead in this ever-competitive landscape and win the rate wars

How to Use Email to Sleigh Hotel Sales This Holiday Season
For hotels seeking to tap into the seasonal spirit of family getaways and gifts, email deliverability should be at the heart of their marketing strategy

Warm Up Your Direct Bookings With Autumn Marketing Magic
Let’s explore some timely best practices to connect with your guests and make the most of the season’s unique opportunities to increase direct bookings

Revenue Management Impacts Brand Reputation: Here’s Why
Hotels are complex ecosystems, and there are multiple ways to improve your brand reputation with effective revenue management

How to Set Profitable Rates and Maximize Hotel Revenue in 2025
Discover how to optimize your hotel’s pricing strategy for 2025 with simple tactics to boost your revenue and streamline the setting of rates

Bad Summer – Good Result! Are You Getting Your Fair Share?
As a hotel, you can’t control demand. What you can do is ensure you capture your fair share by following these three steps: