Expert Insights

$169 to $600: How Mobile Revenue Tools Capture Demand
One of the most powerful enablers of agile revenue management is mobile. Being able to update a rate from your phone changes everything

Why Include OTAs in Your Hotel Revenue Management Strategy?
Whatever the thoughts on OTAs, now is the time to consider how they can impact your hotel and make them an ally in your revenue management strategy

WhatsApp Hotel Templates for a Personalized Guest Journey
A WhatsApp Template is a pre-approved, structured message that allows hotels to automate communication while keeping it personal

Hotel Guest Segmentation: 5 Basic Tips to Boost Conversions
Implementing guest segmentation throughout the entire guest journey can lead to higher satisfaction, loyalty, and ultimately, increased revenue

How Guest Experience Impacts Revenue Management
The connection between exceptional guest experience and revenue management is a proven driver of sustainable business growth

Backlinks and the Importance in SEO Strategy
Google’s page ranking algorithm accounts for backlinks as one of their criteria as it’s a sign of trust and authority from other highly ranked sites

Increase Revenue and Guest Satisfaction with a Games Room
A games room helps your hotel stand out. It’s a point of difference in a competitive market and adds tangible value to the guest experience

How to Capture Springtime Travelers on Your Direct Channel
Read on to discover actionable strategies to make the most of the spring travel boom and maximize your direct channel impact

Sentiment Snapshot: How Much Does a Bad Review Really Cost?
Considering both pricing and review scores, a Hotel can enhance its value proposition. Aiming for better reviews to while maintain competitive pricing

The Revenue Metrics That Matter …. and Ones You Can Ignore
Some revenue metrics are critical for your revenue strategy, while others are simply distractions hidden in fancy charts and graphs