Expert Insights

The problem isn’t your copy or your offer. It’s that every guest got the same message, and none of them felt like it was meant for them

Positioning is not what you think of your hotel. It is the space you occupy in the market’s mind relative to your competitors

TikTok Ads have matured significantly. You’re no longer limited to awareness. You can now optimise for direct bookings

When agents rely on stale batch data, poorly structured APIs, or inconsistent schemas, the result isn’t just minor errors; they misinterpret and hallucinate

Unearned revenue is invisible. The hotel sees what it made and assumes that’s roughly what was available. More often than not, there was more on the table

Hotel businesses have a tendency to focus on higher volume when things aren’t going well. Need more revenue? Drop rate. Push promotions. It works, sometimes

For hotels, that first impression carries enormous weight as the website visitor is deciding whether the experience you’re selling is worth their time and money

For the hotel industry, SEO is less about traffic and more about intent. You’re not trying to go viral, you’re trying to capture demand when it exists

Generic website experiences fall short when it comes to capturing high value MICE demand. To engage this segment, hotels need to adapt their messaging

This is what some analytics teams call the sell-to-net funnel: the economic journey revenue takes from when a guest pays to when it reaches the bottom line