Expert Insights

coins being stacked up to reflect how pricing strategies can maximize ADR RevPAR and Profitability

Pricing Strategies to Maximize ADR, RevPAR and Profitability

Continuing to use manual and fixed pricing in times of unprecedented variability in demand introduces unnecessary risk

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mobile phone with nuerous messaging icons including whatsapp a powerful tool for hotel marketing

WhatsApp Marketing Examples

WhatsApp is like a canvas waiting for your creative brushstrokes. With the right strategy you can make marketing wonders happen

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old plane cockpit reflecting the outdated view of roas as the primary metric for evaluating marketing initiatives

Evolving Past ROAS as the Primary Marketing KPI

There is growing recognition of ROAS limitations as a solitary measure of success. This metric often falls short of capturing the full impact of marketing initiatives

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one girl telling the truth to another girl in much the same way this article tells the truth about Google Performance Max (PMax)

Truth About Performance Max (PMax) and What Google Isn’t Telling You

It’s evident there are significant concerns and issues with PMax that Google and other hotel agencies may not be fully disclosing, or just don’t know

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lego character in the shape of a rocket reflecting need for hotels to boost direct bookings

Want to Skyrocket Weekday Hotel Bookings?

With a dash of innovation and a sprinkle of savvy strategy, hotels can turn the tide and transform weekdays into a vibrant canvas of bustling bookings

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person sitting near an old piece of technology reflecting how hotel revenue management has evolved and needs the rms to evolve too

The Legacy RMS Needs to Evolve. Here’s What it Should Look Like

Your legacy RMS may have served you well in the past, but the old systems aren’t sophisticated enough to keep your hotel competitive

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red cross over a mobile phone illustrating third party cookie deprecation in 2024

Cookie Deprecation in 2024: What Marketers Need to Know

Google Chrome’s gradual restriction of third-party cookie drives marketers to adapt their strategies. Here’s what you can do to navigate these changes

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person holding a mobile phone with tiktok logo in a hotel lobby reflecting importance in driving direct revenue

9 Best TikTok Practices for Hotels & Examples to Get You Started

Getting started on an unfamiliar platform, like TikTok, can be intimidating for hotel brands, but here are a few tips to help get you started

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email icon an a mobile phone reflecting email deliverability and the impact of the new sending requirements

Impact If Hotels Do Not Follow New Email Sending Requirements

It’s tough to overstate how important these email practices are when it comes to giving marketing emails every chance of reaching recipients

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a reception sign often found at small independent hotels where revenue optimisation is a really key strategy

Hotel Revenue Optimisation Strategies for Small Hotels

Execute hotel revenue optimisation strategies and you’ll optimise your revenue by making as much money as possible from a limited resource: your rooms

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