Expert Insights

empty sunbeds lined up with a lovely view illustrating the importance for hotels to unlock the summer surge and develop marketing campaigns that convert

Unlock the Summer Surge: Hotel Campaigns That Convert

With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

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google logo with speedometer revving at max illustrating the revolution in hotel marketing with Google Ads AI Max for Search

Google Ads AI Max for Search: A Revolution in Hotel Marketing

AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:

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3 arrows hitting a bullseye reflecting the importance of a hotel commercial strategy

Hotel Commercial Strategy: Solutions and Optimisation

We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one

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youtube thumbnail image for a discussion with Diego Varela at mirai about AI Agents and the Future of Metasearch and What GMs Need to Know

AI Agents and Metasearch Future: What GMs Need to Know

AI agents are coming – but the value of price comparison, and thus metasearch, isn’t disappearing. Instead, they’re both evolving

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bookboost image for article about how to use ChatGPT to Create guest journeys and save time

How to Use ChatGPT to Create Guest Journeys and Save Time

By following these 5 simple steps, soon you’ll have ChatGPT working as your own personal assistant, delivering exactly the guest experience you want

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person holding ear with social media icons reflecting impact on hotel marketing of dark social and the invisible guest

The Invisible Guest: How Dark Social Impacts Hotel Marketing

Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups

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person bidding at an auction reflecting the need to evaluate if bidding on competitor keywords is worth it

Bidding on Competitor Keywords: Is It Worth It?

Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return

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data sets and charts reflecting importance of hotel business intelligence

The Power of Hotel Business Intelligence and Why It Matters

With rising customer expectations, fierce competition, and shifting trends, GMs can’t just rely on gut instinct – hotel business intelligence is key now

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stormy weather reflecting uncharted waters hotels need to navigate in this period of tariff turbulence

Tariff Turbulence: Navigating the Uncharted Waters of 2025

The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

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image for 3+3+3 discussion about revenue management in the hotel industry

3+3+3 = 3 Revenue Questions, 3 Bald Men and 3 Opinions

Revenue management is evolving into a dynamic blend of strategy, experimentation, and technology, with AI playing an increasingly pivotal role

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