Expert Insights

stones balanced together reflecting how revenue optimization is only achieved by working together and breaking down silos

Lean Revenue Management: Sophisticated Shouldn’t Mean Complicated

Often the uncoordinated and misaligned activities of sales, marketing, revenue management and general management resulted in missed opportunities

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wallet with money and cards reflecting revenue management drive to increase share of wallet per guest

How Hotels Can Increase Share of Wallet with Incremental Offers

Every extra service offered at the right time, not only delivers higher guest satisfaction but extra revenue for your hotel and increased share of wallet

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revenue management questions answered

Hoteliers’ Top 10 Revenue Management Questions… ANSWERED

Many hoteliers struggle with the same revenue management questions, especially during times of significant market uncertainty, like we are experiencing

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Strong Strategy Needs Strong Data: Managing Different Source Dataflows

By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective

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man being led by carrots reflecting the value to hotels of driving direct sales rather than relying on OTAs

How to Maintain or Increase Your Direct Sales Quota Post Pandemic

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

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envelope and email icon reflecting value of email marketing campaigns

The Importance of Cadence & Relevance in Hotel Email Marketing

Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers

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Three Quick Wins to Optimize Post-Pandemic Hotel Distribution

Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility

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two people having fun looking through donuts reflecting how hotels should view their marketing in a different way

A New Way to Look at Your Hotel Marketing Campaigns

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

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hotel revenue management demand forecasting is like adding pieces to a jigsaw puzzle

Key Factors to Calculate Demand Forecasting

When projecting a point in time in the future and trying to anticipate demand, it can seem like making decisions based simply on experience or intuition

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How to Optimize Upselling in Your Hotel

As the hospitality sector eagerly gears up to open their doors and welcome guests once again, how you can make the best out of upselling for your hotel

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