Often the uncoordinated and misaligned activities of sales, marketing, revenue management and general management resulted in missed opportunities
Every extra service offered at the right time, not only delivers higher guest satisfaction but extra revenue for your hotel and increased share of wallet
Many hoteliers struggle with the same revenue management questions, especially during times of significant market uncertainty, like we are experiencing
By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective
Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.
Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers
Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility
Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps