Expert Insights

Unlock the Summer Surge: Hotel Campaigns That Convert
With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

Google Ads AI Max for Search: A Revolution in Hotel Marketing
AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:

Hotel Commercial Strategy: Solutions and Optimisation
We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one

AI Agents and Metasearch Future: What GMs Need to Know
AI agents are coming – but the value of price comparison, and thus metasearch, isn’t disappearing. Instead, they’re both evolving

How to Use ChatGPT to Create Guest Journeys and Save Time
By following these 5 simple steps, soon you’ll have ChatGPT working as your own personal assistant, delivering exactly the guest experience you want

The Invisible Guest: How Dark Social Impacts Hotel Marketing
Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups

Bidding on Competitor Keywords: Is It Worth It?
Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return

The Power of Hotel Business Intelligence and Why It Matters
With rising customer expectations, fierce competition, and shifting trends, GMs can’t just rely on gut instinct – hotel business intelligence is key now

Tariff Turbulence: Navigating the Uncharted Waters of 2025
The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

3+3+3 = 3 Revenue Questions, 3 Bald Men and 3 Opinions
Revenue management is evolving into a dynamic blend of strategy, experimentation, and technology, with AI playing an increasingly pivotal role