Expert Insights
Strategies for Hotel Deals and Promo Codes with Coupons
Coupons have proven, time and again, that they are a highly effective sales tool. Here are some ways to use them to your advantage
Ready, Set, Book! Last Minute Eye Catching Black Friday Campaigns
With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet
Hotel Digital Marketing Can Bridge Gaps in Commercial Strategy
Hotel digital marketing must transcend silos and focus on aligning efforts with sales and revenue teams to ensure the property stands out
Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return
We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming
Beat “Comparisonitis” as a Revenue Leader
We love talking about how we’re different, but when it comes to setting prices, many revenue teams still fall into a trap I call Comparisonitis
How Emotional Intelligence in RM Drives Profitability
We look at how mastering Emotional Intelligence in the realm of Revenue Management is your hidden arsenal for increasing profit margins
Room Categories: Descriptions, Photos, and Pricing That Sell
Managing room categories is one of the most challenging aspects of hotel revenue management. It’s especially important for small independent properties
Why Raising Prices in High-Demand Periods Isn’t Exploitation
By understanding and implementing demand based prices, you can create a business model that meets market needs and enhances guest satisfaction
What Questions to Consider Before Investing in an RMS
In this interview we discuss what hoteliers should consider before investing in a Revenue Management System (RMS)
9 Tips to Structure your Pre-Arrival Communication
Pre-arrival communication is all about creating a positive first impression and setting the stage for a memorable experience
