Expert Insights

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

Implementing these strategies can significantly improve occupancy rates in city hotels. Each approach plays a vital role in boosting hotel performance

This discussion recognises the challenges faced by independent properties in managing pricing strategies manually and how automated pricing systems can help

Boosting page ranking organically involves maintaining a high conversion rate, which OTAs favor when determining a hotel’s page position

Hotels are so multifaceted that adopting meaningful change is hard to do “from the top” without considering how different departments are going to absorb it

Once you identify where your needs are, you can begin planning a tactical strategy and implementation to increase your hotel’s total online presence

Targeting group travellers is an ideal option for your small hotel, because it allows you to maximise your occupancy with one low-cost booking

The era of the perfect booking window is behind us. It’s time to welcome the dynamic, unpredictable, yet highly rewarding world of last minute bookings

We draw on Deanne’s experience and explore the topic of staff retention and tactics to employ to help with the staffing challenges the hotel sector faces

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return