Expert Insights

person holding a mobile phone with tiktok logo in a hotel lobby reflecting importance in driving direct revenue

9 Best TikTok Practices for Hotels & Examples to Get You Started

Getting started on an unfamiliar platform, like TikTok, can be intimidating for hotel brands, but here are a few tips to help get you started

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email icon an a mobile phone reflecting email deliverability and the impact of the new sending requirements

Impact If Hotels Do Not Follow New Email Sending Requirements

It’s tough to overstate how important these email practices are when it comes to giving marketing emails every chance of reaching recipients

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a reception sign often found at small independent hotels where revenue optimisation is a really key strategy

Hotel Revenue Optimisation Strategies for Small Hotels

Execute hotel revenue optimisation strategies and you’ll optimise your revenue by making as much money as possible from a limited resource: your rooms

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tightrope walker reflecting challenge for hotels of balancing whether to sell out or maximize revenue

Selling Out vs. Maximizing Revenue: The Delicate Balance

You’re not looking to eliminate risk entirely. Instead, the aim is to manage it where you’re optimizing for revenue without stretching your resources thin

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mirai article image book join loyalty program key feature article

Book and Join, a Key Feature of Your Loyalty Program

With a “book and join” option, hotels have a unique opportunity to convert their customers into loyalty members

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person breaking down a wall reflecting how hotels are breaking down barriers and reclaiming power in website management

Breaking Barriers: Hotels Are Reclaiming Power in Website Management

The principle of customer-focused website design and management is vital, particularly for hotels where customer engagement is key to success

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millennial guests at a hotel illustrating the impact they have on booking trends and hotels need to know to drive guest experience and revenue in 2024

10 Booking Trends and Stats to Drive Guest Experience and Revenue

Hotels have an incredible opportunity to exceed guest expectations and maximize revenue potential with the help of new-age tools and processes

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silos grain towers like hotel data in legacy systems

When You Gatekeep Data, Everyone Loses

By freeing up access to data across your hotel, you empower real data-driven decision making across the board and have a clear competitive advantage

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sign showing rooms available reflecting importance for small hotels to really focus on effective forecasting strategies

Hotel Forecasting Methods for Small Hotels

Demand forecasting in hotel industry businesses can take a few different forms. Three of the most common hotel forecasting methods include:

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a female face with data overlayed reflecting importance for hotels to democratize their data as a first step to successful revenue performance

Democratizing Data is First Step to Successful Revenue Performance

If you trust your data and tools, the barriers to empowering your your revenue managers to make data-driven decisions should naturally fade away

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