Expert Insights

Let’s explore why your hotel’s social media approach might need a serious update, and more crucially, how to modernize it for today’s digital landscape

Total Revenue Management is hard because it’s a collection of different tactics. Your not just optimising room revenue, pricing and inventory

Using corporate business as an example, our guests outline why total revenue management is so challenging and why it isn’t really being done

Today we look at Hotel staffing and the impact an executive opening can have on a property – momentum is a key word here

Your website is the pillar of your online marketing and sales strategy, and measuring its results is crucial to adjusting your online sales strategy

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

No offense to sales and revenue management counterparts, but it’s time for marketing to claim its rightful place at the commercial strategy table

Length of Stay optimisation isn’t just a strategy; it’s a game changer for hotels looking to dominate the market. So, what are you waiting for

Value-based pricing flips the script. You look outward instead of inward. It’s not what the room costs you; it’s what the experience is worth to your guest

Unless there is a unified commercial strategy bringing Revenue, Sales, and Marketing departments together, as well as their data, the problem will prevail