We should be easy to do business with and operate effectively and profitably as possible. So why are we making revenue generating mistakes?
If you’re looking to increase website mobile conversions, focusing on personalization and hyper-targeted messages is key for direct channel growth strategy
In these difficult times, hoteliers must work collectively and make effective decisions, working towards building safe and functional strategies
Email marketing is a vital channel aiding in driving demand, revenue and maintaining brand awareness and this is still the same since the global pandemic
We discuss how the crisis has shown once and for all that Revenue and Marketing (as well as Sales) must work more closely together
Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story
We explore how the RMS is evolving and what additional data sets are being integrated to enhance price forecasting and revenue management
A fundamental shift is taking place in hotel policies with hoteliers increasingly offering free cancellation in a bid to convert bookings