Expert Insights
![a head with eye balls and the word ai above it reflecting the merging of ai and machine learning with the human element in helping drive ancillary revenue](https://revenue-hub.com/wp-content/uploads/2023/09/ai-word-head-profile-eyeballs.jpg)
From Base to Premium: How AI is Redefining Hotel Ancillary Revenue
Successful implementation of AI in enhancing ancillary revenues hinges on a thoughtful approach that considers the technology’s impact on guests
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How to Export Historical Data from Google’s Universal Analytics
Universal Analytics properties rely on cookies and independent sessions, which are becoming obsolete in today’s privacy-focused environment
![magnifying glass over an algorithm reflecting the problem with perfection and how over optimization can harm your revenue strategy](https://revenue-hub.com/wp-content/uploads/2024/06/magnifying-glass-and-algorithm-pexels-ian-panelo-1.77.jpg)
How Over-Optimization Can Harm Your Revenue Strategy
In hotel management, over-optimization is like obsessing over polishing the silverware – it’s exhausting, tedious and often, the extra shine goes unnoticed.
![Decision Intelligence: Rocco Forte Hotels & HotelIQ Case Study discussion thumbnail image](https://revenue-hub.com/wp-content/uploads/2024/06/HotelIQ-Decision-Intelligence-Rocco-Forte-Hotels-HotelIQ-Case-Study-YouTube-Video-Thumbnail.png)
Decision Intelligence: Rocco Forte Hotels & HotelIQ Case Study
Hi, welcome to another case study discussion. Today we focus on the challenges and rewards of a decision intelligence tool and it’svalue to a hotel commercial operation. To bring their […]
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Unlocking Excellence: Urgent Need for Unified Hotel Commercial Strategy
It is the time to embrace this holistic approach and transform your hotel’s commercial functions to drive sustained success in a competitive marketplace
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Measuring Distribution Costs and Managing Channels
A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager
![man looking at a laptop with a data algorithm possibly luxury hotel room pricing](https://revenue-hub.com/wp-content/uploads/2024/02/laptop-with-pricing-algorithm-pexels-anna-nekrashevich-1.77.jpg)
Little & Often. The Winning Strategy for Hotel Pricing
Effective use of local competitor pricing data is crucial for maximizing hotel’s revenue potential – key lies in strategic application of pricing insights
![YouTube Thumbnail image for video discussion on How to Increase Visibility and Direct Revenue: Key Trends & Strategies](https://revenue-hub.com/wp-content/uploads/2024/05/Userguest-How-to-Increase-Visibility-and-Direct-Revenue-Trends-Strategies-YouTube-Video-Thumbnail.png)
How to Increase Visibility and Direct Revenue: Key Trends & Strategies
We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings
![YouTube thumbnail image for discussion with Strategic Solution Partners about their Talent Trends Study and the potential future hotel workforce crisis](https://revenue-hub.com/wp-content/uploads/2024/05/SSP-Talent-Trends-Study-A-Future-Hotel-Workforce-Crisis-YouTube-Thumbnail.png)
Talent Trends Study: A Future Hotel Workforce Crisis?
We touch on a number of topics from the study, looking at foreboding trends, challenges for education institutions and how the industry must adapt
![hotel breakfast layout can be appealing to guests when booking and can drive revenue and profit](https://revenue-hub.com/wp-content/uploads/2020/04/hotels-breakfast-buffet-restaurant.jpg)
The Hidden Profit Potential of the Hotel Breakfast
On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster