Expert Insights

a head with eye balls and the word ai above it reflecting the merging of ai and machine learning with the human element in helping drive ancillary revenue

From Base to Premium: How AI is Redefining Hotel Ancillary Revenue

Successful implementation of AI in enhancing ancillary revenues hinges on a thoughtful approach that considers the technology’s impact on guests

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How to Export Historical Data from Google’s Universal Analytics

Universal Analytics properties rely on cookies and independent sessions, which are becoming obsolete in today’s privacy-focused environment

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magnifying glass over an algorithm reflecting the problem with perfection and how over optimization can harm your revenue strategy

How Over-Optimization Can Harm Your Revenue Strategy

In hotel management, over-optimization is like obsessing over polishing the silverware – it’s exhausting, tedious and often, the extra shine goes unnoticed.

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Decision Intelligence: Rocco Forte Hotels & HotelIQ Case Study discussion thumbnail image

Decision Intelligence: Rocco Forte Hotels & HotelIQ Case Study

Hi, welcome to another case study discussion. Today we focus on the challenges and rewards of a decision intelligence tool and it’svalue to a hotel commercial operation. To bring their […]

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bright light bulb with a meeting of sales marketing and revenue professionals coming together to develop a unified commercial strategy

Unlocking Excellence: Urgent Need for Unified Hotel Commercial Strategy

It is the time to embrace this holistic approach and transform your hotel’s commercial functions to drive sustained success in a competitive marketplace

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computer and dots showing hotel room distribution across the globe

Measuring Distribution Costs and Managing Channels

A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager

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man looking at a laptop with a data algorithm possibly luxury hotel room pricing

Little & Often. The Winning Strategy for Hotel Pricing

Effective use of local competitor pricing data is crucial for maximizing hotel’s revenue potential – key lies in strategic application of pricing insights

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YouTube Thumbnail image for video discussion on How to Increase Visibility and Direct Revenue: Key Trends & Strategies

How to Increase Visibility and Direct Revenue: Key Trends & Strategies

We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings

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YouTube thumbnail image for discussion with Strategic Solution Partners about their Talent Trends Study and the potential future hotel workforce crisis

Talent Trends Study: A Future Hotel Workforce Crisis?

We touch on a number of topics from the study, looking at foreboding trends, challenges for education institutions and how the industry must adapt

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hotel breakfast layout can be appealing to guests when booking and can drive revenue and profit

The Hidden Profit Potential of the Hotel Breakfast

On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster

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