Expert Insights

The Dark Side of Revenue Management: Avoiding Ethical Pitfalls
By avoiding the dark side of revenue management and embracing ethical practices, you can build a reputation for trustworthiness and integrity

The Bond Between Revenue Management and Sustainability
Sustainability and revenue management are not mutually exclusive; rather, they bolster each other, where ethical management fortifies financial performance

What is RevPAM? Definition and Formula for Hotels
RevPAM is one of those metrics that are growing in prominence, changing the way hoteliers look at the revenue potential of their property

Measuring the Performance of Your Direct Channel
Wrong decisions are made when hotels consider “share of direct channel out of the total revenue” as the only KPI to understand how the channel is doing

Stop Using CompSets to Make Pricing Decisions
Those CompSets themselves are being driven by irrelevant factors like employee emotions and outdated RM systems that are not fit for purpose

Maximize Direct Bookings with Local Event Magic
By adopting these tactics, your hotel can stand out, win over event attendees, and boost direct bookings. Don’t miss the chance to turn local events into direct booking victories!

Harness User Booking Behaviour for Marketing and Revenue Strategies
In today’s fiercely competitive hospitality industry, hoteliers must utilise every available tool to maximise revenue and enhance the guest experience

Connecting the Dots: Rates, Reviews, Reputation and Demand
We look at the data, the potential value, and examples of correlations and cause-effect relationships that could benefit hoteliers

Hotel Revenue Trends of 2023-2024 With Practical Examples
The revenue trend insights presented here offer a glimpse into the key drivers that are shaping the hotel industry’s financial landscape

Hotel Sector Health Still Strong: Will This Continue or Melt Away?
His track record speaks for itself and, keeping his fingers closely on the pulse, he is well placed to assess the health of the hotel sector