Expert Insights

suitcases as hotels anticipate guests returning in 2021

8 Top Travel Trends Hotels Must Act on to Capture Demand in 2021

If optimism turns into reality, hotels could see the first signs of leisure guests to capture, followed later in the year 2022 by business travelers

Read more

How to Choose the Best Payment Processor for Your Direct Channel

The entry into force of PSD2, means it is time to think about implementing a good payment processor or PSP and integrate it into your booking engine

Read more

retargeting your audience to generate hotel demand

How to use Retargeting to Generate and Convert Demand for Your Hotel?

Retargeting is fairly simple to set up, needing minimal time and resources on your part. Customized ads are more likely to catch attention of future guests

Read more

video thumbnail hilton hotel tips advice to drive demand

Hilton Branded Hotel? Tips and Advice to Drive Future Demand

In this video Stephanie and Connor look specifically at Hilton branded hotels and ways they can drive demand. Some of the ideas could be generic

Read more

breaking the rules written on a wall reflecting hotels need to be careful with their digital marketing promotions

How to Ensure Your Next Hotel Promotion Stays Right Side of the Law

Price focused promotions are certainly an good way to generate bookings, they can also land a hotel in trouble, if not set out correctly

Read more

who are we intelligent hospitality hoteliq apo demirtas

Intelligent Hospitality (HotelIQ) “Who Are We?” – In Conversation with Apo Demirtas

We are joined by Apo Demirtas, Founder and CEO of Intelligent Hospitality who talks about his background and how Intelligent Hospitality and HotelIQ came to be.

Read more

personalized loyalty schemes

Visioning the post-COVID era in CRM & Loyalty

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

Read more

Revenue managers looking at data to work out their strategy

Revenue Managers Will Need To Master Their Data In The Post-COVID World

Today’s revenue managers needs to have a granular understanding of their guests, which feeder markets they are in, what influences their booking decisions

Read more

two people reviewing hotel performance kpis

The Most Important KPIs for Hotels in 2021

When we look at isolated metrics and KPIs, we are only looking at one piece of a puzzle. The concept of leading and lagging indicators can help

Read more

thumbnail for video on forward looking data in the hotel industry

Forward Looking Data: Lighting the Way Ahead or Just a Shiny Distraction?

In this video we ask what is Forward Looking Data and how far forward are we looking? Is it the Holy Grail or a just shiny new distraction?

Read more