Expert Insights

mirai article image Google Hotel Ads: Much Anticipated “check-in date” Multiplier Now Live

Google Hotel Ads: Anticipated “check-in date” Multiplier Now Available

The new multiplier on Google Hotel Ads means you can adjust your bid for a specific point in time and make decisions based on occupation and expected demand

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man piling coins up shows how google pay per stay can add demand and revenue to hotels

3 Easy-to-Manage Guest Services That Can Boost Revenue

Today we look at 3 guest services that can be offered and booked through automation and which will help support your revenue recovery efforts

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lybra article image about delta variatn stopping european tourism

Delta Variant Stops European Tourism, Leaving Coastal Destinations Crisis

Once again, Europe is locked in new restrictions because of the spread of the Delta Variant and, as a result, tourist demand is slowing down

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different coloured balls showing variety of hotels and importance of benchmarking

Hotel Benchmarking: Insider Tips to Kickstart Your Journey

It is worthwhile to look beyond the traditional idea of a compset when benchmarking your hotel and consider dynamic compsets

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man staring at a computer screen possibly reading an email before booking a hotel

Email Ideas That Turn Lookers Into Bookers

With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even further

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different sizes of burgers showing different fillings like different upselling options for a hotel

The Many Advantages of Upselling (Revenue, Loyalty, Satisfaction)

What you really need are ways to increase your revenue or cut your costs: upselling is a rare gems that provides just that

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different colours swirling and joining reflecting the value to hotels of guest engagement

The New Relationship Between Upselling Cadence and Guest Engagement

When driven by upselling, digital guest engagement can strengthen loyalty, power retention and more importantly drive revenue

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hotel revenue management demand forecasting is like adding pieces to a jigsaw puzzle

Forecasting Uncertainty – The Metric We Need

Forecasting uncertainty is important for pricing and it’s important for the cost-benefit analysis that an RMS needs to make on behalf of the clients

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image for video with b+b discussing German hotel market update

German Hotel Market Update, Group Business and Changing Compsets

We reflect on changes in the German hotel market over last 3 months. Touching on different regions, inbound travel, groups business, pricing and compsets

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black and white picture of man sitting next to old technology depicting how a hotel is slow to invest in rms technology

6 Things to Consider When Investing in an RMS

As you seek to optimize revenues, drive profits, save time, and outperform competitors, here’s how to find an RMS built to optimize your business segments

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