Expert Insights
Mastering the Art of OTA Relationships: Practices for Revenue Growth
We dive into best practices to help build strong partnerships with OTAs while driving revenue growth. From hidden secrets to practical tips!
Is an Overbooking Strategy Right for Your Property?
While for some hoteliers it’s best to avoid overbooking altogether, for others, a good strategy can increase revenue and improve occupancy
SWOT Analysis of the Revenue Manager and RMS Technology
We look at the various strengths and weaknesses of a Revenue Manager and the strengths and weaknesses of a Revenue Management System (RMS)
Email Deliverability: Impact of Apple Link Tracking Protection
Stripping these email URL tracking parameters will make it harder to accurately attribute website visits or conversions back to specific campaigns
How to Elevate Hotel Revenue and Occupancy with Dynamic Pricing
When it comes to maximizing revenue and occupancy rates, dynamic pricing strategies have taken a quantum leap forward
Hotel Marketing: Understanding Attribution Models in Google Ads
We delve into the different attribution models available in Google Ads and offer valuable insights on what hoteliers should be cautious of
Revenue Management vs. Price Optimization: What is the Difference?
We demystify the differences between Revenue Management and Price Optimization and provide actionable insider tips to boost hotel earnings
Fang-tastic Marketing Tactics For Halloween Hotel Festivities
Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities
Booking.com: Once Again the OTA Wins and You Lose
Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?
How a Collaborative View of Data can Drive Bookings & Revenue
Get collaborating today to leverage all the types of data and analytics your business has access to and boost bookings and revenue
