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Hotel Apps Enter a New Decade

Hotel Apps Enter a New Decade

The point is that it’s time to explode the old notion of the hotel app as we move into 2020 and look at the breadth of possibilities that a hotel app store offers. Here are a few that got our

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Why Segmentation is First Step to Creating More Personalized Guest Experience

Why Segmentation is First Step to Creating More Personalized Guest Experience

Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone

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Does Pre-Stay Upselling Cannibalise Front Desk Upselling?

Does Pre-Stay Upselling Cannibalise Front Desk Upselling?

A common worry is that pre-arrival upselling cannibalizes front-desk upselling, thus reducing the receptionists’ chances to upsell guests. But does that actually happen?

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Podcast: Distribution Strategy, OTAs and Google

Podcast: Distribution Strategy, OTAs and Google

In this podcast we talk about the topic of Distribution Strategy, how this is changing for the future, what part do OTAs play and where does Google fit into this changing landscape.

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head with different colour arrows shoing different decision when buying or booking a holiday

Website Design Trends for 2020

Web designers are looking to the future and the past for inspiration. Thanks to these opposing design trends, movements and styles it’s safe to say web design in 2020 will be full of surprises.

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How Experiential Marketing can Transform the User Experience

How Experiential Marketing can Transform the User Experience

Experiential marketing is becoming a large player in allowing the consumer to tangibilize the product or service in question, resulting in a much larger personal investment into the brand.

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Building a Successful Revenue Strategy For 2020

Building a Successful Revenue Strategy For 2020

Strategy can be summarised in four boxes: supply, demand, own performance and relative performance (v competition). For each of these, you will have a lot of specific KPIs, data and metrics.

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Forget the 4 P’s of Marketing and let’s look at the ‘6 P’s of Revenue

Forget the 4 P’s of Marketing and let’s look at the 6 P’s of Revenue

Profit has always been important, hasn’t it? and you are correct, but Revenue Management measured in Occupancy, ADR and RevPAR alone doesn’t effectively show how profitable you are.

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computer and dots showing distribution across globe

Our Point of View on the Modern Age Distribution Ecosystem

Today the realm of an effective distribution strategy exceeds beyond distributing rates and inventory between hotels and demand partners.

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The Tech List that Hotel Brands Need for 2020

The Tech List that Hotel Brands Need for 2020

Across our list, we’re advocating for a Mid-sized hotel to look toward not just a singular technology but to look at the broad operational areas where tech can have greatest impact on the bottom line

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