Expert Insights

green apple and red apple being compared reflecting why traditional compsets are holding hotels back

Why Traditional Compsets Are Holding Your Hotel Back

By rethinking compsets dynamically, hotels can adjust pricing, marketing, and offerings, to remain competitive across multiple segments

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neon sign saying it is now o clock reflecting need for hotels to stop focusing on the hype and take action regarding real ai for real revenue management

Stop The Hype: Real AI for Real Revenue Management

The conversation around AI in revenue management is not just about hype – it’s about ensuring successful implementation and impact

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bookboost article image about 7 best ways to create guest journeys that amaze your guests

7 Best Ways to Create Guest Journeys That Amaze Your Guests

One of the reasons why guest journeys have become so popular is because they help hoteliers deliver a seamless guest experience

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dog laying on magazine reflecting importance of marketing your pet friendly hotel

Strategies For Marketing Your Pet Friendly Hotel

So how can hotels ensure travelers know they are pet friendly and set themselves apart? Here is a guide to help you position your hotel

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4 building blocks with shape of a person and a red heart illustrating the value of a loyalty programs

How to Craft and Promote the Ultimate Hotel Loyalty Program

A loyalty program isn’t just a marketing tool, it’s a relationship builder. It’s about making your guests feel special, valued, and excited to return

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mobile phone with nuerous messaging icons including whatsapp a powerful tool for hotel marketing

Hotel WhatsApp Marketing: How to Transform Guest Engagement

We’ll show you why WhatsApp Marketing is a game-changer for your hotel and share proven tactics to ensure your messages truly resonate

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person on a laptop with credit card possibly making direct booking on a hotel website reflecting importance of analysing unconstrained demand

How to Analyse the Unconstrained Demand for Your Hotel (Pt 2)

To get a complete picture of the unconstrained demand for your hotel, it is important to analyse both successes and missed opportunities

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magnet and people shapes reflecting how behavioural data can improve your hotel revenue forecasting

How to Leverage Behavioral Data to Improve Revenue Forecasting

Behavioral data can give a real-time look at guest interest and demand. Are they spending more time checking out suites than regular rooms?

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digital marketing phrases with SEO front and centre illustrating the hotel seo scam

The Hotel SEO Scam: Myths, Rip-Offs, and What Moves the Needle

Here’s the uncomfortable truth: most hotels are shelling out big bucks for SEO services that focus on low-impact strategies

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the words competitive pricing written down which can sometimes be reflected by discounting if used in a strategic way with finesse

How To Set Your Spring 2025 Pricing Strategy Today

Spring is a key revenue period, and now is the ideal time to analyze early booking data and optimize your pricing strategy

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