Expert Insights

esim for a traveller is a great perk for hotels to offer and boost conversions

The eSIM Perk: A New Conversion Boosting Benefit for Hotels

The latest conversion driver? A perk designed to delight international travelers and boost conversions: free eSIM mobile data for every direct booking

Read more

credit card breaking into the ground and making an impact maybe like the impact booking.com credit card might have on hotels and the direct channel

Will Booking’s New Credit Card Weaken Hotels Direct Channel?

Booking never stops making moves – it never has. Now it’s entering the credit card business in the US, a market as juicy as it is competitive

Read more

revenue manager sharing with his general manager the performance of the hotel

What a GM Should Really Expect From Their Revenue Manager

A Revenue Manager does more than optimize rates. A good RM pushes you forward. A great RM does it without needing to be asked

Read more

bookboost image for article about the real benefits of hotel automation without losing the human touch

Real Benefits of Hotel Automation (Without Losing Human Touch)

We review the key areas and benefits of automation in the hotel industry and provide real examples of how hotels are solving common challenges

Read more

man on laptop possibly receiving hotel reservation confirmation

How to Simplify Hotel Reservation Confirmation

A single missed or miscommunicated reservation can mean losing revenue, not to mention the brand damage that comes from frustrated guests

Read more

person looking at graphs reflecting the importance of predictive analytics to help hotels forecast 2026 trends now

How to Focus on the Hotel Data that Matters Most

When your team has the right data insights at their fingertips, collaboration and performance improve across the board

Read more

person on the phone at hotel front desk possibly cross selling to a guest

Beyond the Room: The Art of Cross-Selling in Hospitality

When done well, cross‑selling creates value for everyone: smoother, more personalized experience for the guest and stronger hotel performance

Read more

person on a laptop making a hotel search and booking online illustrating the importance for hotels to ensure their property appears in chatgpt gemini and perplexity

How to Make Your Hotel Appear in AI Search Tools

In this article, we’ll explore how AI search tools work and how you can make sure your hotel gets mentioned in their responses

Read more

person using ai to search on a laptop reflecting the importance for hotels to rethink hotel search and distribution in the agentic era

AEO & GEO for Hotels: How to Optimise for AI Search

If you’ve never heard of AEO or GEO for hotels, you’re not that far behind. The way we search for information online is evolving fast

Read more

guest luggage at a boutique hotel reflecting how ai powered travel planning is reshaping research and booking

AI in Hospitality: Booking, Distribution & Personalization

AI models take a different approach. They base suggestions on the user’s concrete request, past behavior, reviews, and the options available in the market

Read more