Expert Insights
6 Hotel Paid Advertising Myths You Need to Stop Believing
Most of the paid advertising “horror stories” are myths and believing them could cost your hotel tens of thousands in lost revenue every year
Don’t Choose Blindly: Key Steps for a Hotel Data Analytics Platform
Choosing a data analytics platform isn’t about ticking boxes on a features list. Get it wrong, and you’ll add to the noise
No Pick-Up, No Pulse: Why It’s So Important for a Hotel
Pick-up is a key indicator for assessing current market demand and the effectiveness of pricing strategies – the heartbeat of the hotel
Guest Communication: 5 Tactics for Multi-Property Hotel Groups
Guest communication is a powerful tool for revenue, brand recognition and reputation. When talking about multi-property hotels, it is even more important
How to Turn Weak Booking Periods into Revenue Opportunities
While research on “cheapest booking days” is inconsistent, the patterns around check-in days and booking lead times are actionable for hotel operators
How Predictive Analytics Can Help Hotels Forecast 2026 Trends Now
Predictive analytics is only as valuable as the actions it drives. Revenue teams should integrate these insights across all commercial disciplines
7 Steps to Prepare Your Pricing Strategy for the Holiday Season
Read on for a simple roadmap to optimize your pricing before December demand peaks and maximize year-end revenue
From First Click to First Impression: Hotel Website Messaging Tips
Since the guest experience begins with your hotel website, the messages displayed should be engaging and the design visually compelling
Hotel Budgeting 2026: Do’s, Don’ts, and the Forecast Factor
Budgeting isn’t just about plugging numbers into a spreadsheet. It’s your chance to step back and see the bigger picture. Ask yourself:
From Reporting Analytics to Anticipating: Next Leadership Era
That’s why the real shift is from descriptive analytics to predictive and prescriptive analytics. It gives you a forward view so you can:
