Expert Insights

From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue

Customer experience in a hotel is like weaving a story from the moment a guest first discovers you online to long after they’ve checked out

By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and Features

There is no information on how the free booking links “auctions” work, but there is a Google algorithm that decides the ranking of the “ads”

Northern Europe hotels are committed to providing exceptional guest experiences that extend far beyond simply offering a comfortable place to stay

Hotel marketers should continue preparing for a future where privacy is increasingly prioritized and build a strategy not reliant on third-party cookies

Whether you’re an independent boutique hotel or part of a larger chain, the following website common mistakes could be tanking your conversions

Now you’ve identified target markets, next step is deciding which platforms will reach them best. Every platform has its strengths, but not all are equal

The economic outlook is positive, but rising costs and changing guest expectations require continuous adjustment and optimization of the budgeting processes

Setting prices too low can have several detrimental effects on a hotel’s revenue, profitability, and overall brand perception