Expert Insights

graphic layout of a hotel website design having listened to users to enhance the experience

7 Design Trends to Convert Travelers on Your Website

Here are 7 design trends for 2024 that will give your website a boost and make it more attractive to Internet users

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magnifying glass looking at the tripadvisor website reflecting the value of the platform as an advertising avenue

TripAdvisor Advertising for Hotels and Is It Worth It?

There’s no questioning the popularity and power of TripAdvisor. Attracting 400M+ unique visitors each month, it is one of the most popular destinations

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man typing into a spreadsheet illustrating a slightly antiquated approach to modern revenue management

Revenue Management: From Spreadsheets to AI Based Systems

The introduction of AI based systems marked a significant turning point in Revenue Management with algorithms, big data analysis and real-time processing

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YouTube video thumbnail of conversation SSP Partner Marc Fleischer about hotel sustainability and how hard ti is to implement

We Talk About Hotel Sustainability But Real Change Is Not Easy

Marc is perfectly placed to talk about the focus on sustainability, it’s impact on hotel engineering teams and their value to implementing effective practices

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4 forms of light reflecting evolution in the same way revenue management has evolved from purely to intuition to data driven decision making

Revenue Management Evolution: From Intuition to Data Driven Decisions

Clever hoteliers invest in technology whilst mentoring their valuable team members to allow them to grow and expand their revenue knowledge

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man standing in front of calculations and algorithms reflecting the need to unlock efficiency and revenue utilising deep q learning with batch constraints

Unlocking Efficiency and Revenue: Deep Q-Learning

In revenue management, the search for optimal pricing strategies is perpetual. Traditional supervised learning models have limitations, especially when historical data is sparse

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city skyline with offices and multiple hotels reflecting the need for hotel owner operators to get to grips with revenue management

Revenue Management From The Hotel Owner/Operator Perspective

There are many benefits of implementing a data-based revenue management practice at a property, especially for the owners/operators

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person breaking down a wall reflecting how hotels are breaking down silos between sales revenue and marketing

Breaking Down Silos: The Evolution of Hotel Sales Departments

The future of hotel sales lies in breaking down silos and fostering a collaborative, commercial mindset. Those who change will not only survive but thrive

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one girl whispering to another girl illustrating the impact for a hotel of reputation pricing

Reputation Pricing: How to Use Your Reputation to Increase Rates

The goal of reputation pricing is to understand perceived value and increase it over time. This process involves revenue managers, marketing and operations

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person clicking a keyboard in youtube thumbnail image for userguest discussion about turning website lookers into hotel bookers

Top Tips to Help Convert Website Lookers into Hotel Bookers

We discuss the importance of the hotel website user experience to increase conversions, and the need to streamline the booking process to maximize revenue

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