Expert Insights

two gauges showing comparative performance reflecting need for hotels to conduct an in depth analysis of their hotel website performance

How to Analyse Your Hotel’s Website Performance – In-Depth!

Your website is the pillar of your online marketing and sales strategy, and measuring its results is crucial to adjusting your online sales strategy

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percentages and arrows declining reflecting dma impact to hotels with a 30% reduction in clicks and bookings on google hotel ads

DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

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american football game play reflecting the blueprint a hotel marketer must develop for a unified commercial strategy

A Hotel Marketer’s Bold Blueprint for Unified Commercial Strategy

No offense to sales and revenue management counterparts, but it’s time for marketing to claim its rightful place at the commercial strategy table

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calendar with pins and a date circled reflecting the importance to hotels of length of stay and some strategies they can use to improve it

Hotel Strategies: How to Improve Your Length of Stay

Length of Stay optimisation isn’t just a strategy; it’s a game changer for hotels looking to dominate the market. So, what are you waiting for

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empty sunbeds lined up with a lovely view posing the questions are hotels charging what their rooms are worth and should they be adopting the art of value based pricing

Value Based Pricing: Are You Charging What Your Rooms Are Worth?

Value-based pricing flips the script. You look outward instead of inward. It’s not what the room costs you; it’s what the experience is worth to your guest

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maze reflecting the challenge for hotels to navigate hospitality data and the need for a unified approach

Navigating the Maze of Data in Hospitality: A Unified Approach

Unless there is a unified commercial strategy bringing Revenue, Sales, and Marketing departments together, as well as their data, the problem will prevail

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mechanical figure in the thinkers pose considering the evolving hospitality trends and ai driven technologies

AI Driven Technologies and Trends: What’s Next for Hoteliers?

The hospitality industry is poised for significant change in 2024, largely driven by AI technologies and shifting consumer expectations

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person accessing messaging on a mobile phone illustrating the importance to hotels for enhancing the guest experience

Hotel Mobile Messaging: Enhancing Guest Experience

Guest messaging should highlight the unique features of the hotel and appeal to the interests of the target audience to drive bookings and increase revenue

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person on a laptop with credit card possibly making direct bookings on a hotel website

Best Practices to Gain Bookings on Your Hotel Website

In an era where travelers increasingly rely on online platforms to make their travel arrangements, having a user-centered hotel website is paramount

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man trying to navigate a path through question marks in the way hotels need to better understand the factors that affect the results of their metasearch campaigns

How to Navigate The RFP To Win More Group Business

By strategically navigating the RFP landscape, your hotel can secure more group business, elevate its reputation and drive growth

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