Expert Insights

Here are five peak-season revenue strategies to consider, along with practical tips andtools to take your hotel performance to the next level

While discovery has historically been about inspiration and branding, consideration is where OTAs, metasearch engines, and hotels compete aggressively

Hotels invest in SEO. Hotels invest in content. But rarely a strategy that connects the two in a way that actually drives bookings

This metasearch feature is different from TikTok’s Travel Ads product, which are traditional video or carousel ads with targeted audiences

The problem isn’t your copy or your offer. It’s that every guest got the same message, and none of them felt like it was meant for them

Positioning is not what you think of your hotel. It is the space you occupy in the market’s mind relative to your competitors

TikTok Ads have matured significantly. You’re no longer limited to awareness. You can now optimise for direct bookings

When agents rely on stale batch data, poorly structured APIs, or inconsistent schemas, the result isn’t just minor errors; they misinterpret and hallucinate

Unearned revenue is invisible. The hotel sees what it made and assumes that’s roughly what was available. More often than not, there was more on the table

Hotel businesses have a tendency to focus on higher volume when things aren’t going well. Need more revenue? Drop rate. Push promotions. It works, sometimes