Expert Insights

Travel Tuesday, also known as “Travel Deal Tuesday,” emerged as a marketing ploy in 2017, aimed at enticing travelers to book their next adventure

But beyond a mere net ADR analysis, loyalty adds many other advantages that positively impact your bottom line but are more difficult to trace

We explore the pros, cons, and best use cases of the most common Google Ads bidding strategy options available today and how each works

The big question is, how can smaller hotels take advantage of dynamic pricing when they have such limited time?

Email marketing has typically involved a lot of manual work, inaccurate data and an unclear view of the types of guests interacting with your website

Black Friday is just around the corner! Don’t let the OTAs be the only ones to take advantage of it! Here are our recommendations for success

Group bookings offer a unique opportunity to boost revenue, and with the right strategies, you can make the most of it. Gear up and embrace these steps

How can you make the most of check-out to improve guest satisfaction and hotel reputation? Here are four tips that can make a difference

We outline how automation and A.I. can be used to save you time (and budget!) at every stage of the customer booking journey

The success experienced by hotels in 2022, with notable increases in conversion and click rates, underscores the potential impact of Black Friday promotions