Expert Insights

Are Assumptions Holding Back Your Revenue Management?
It is easy to fall into assumptions. It is human nature, after all, but when do assumptions on revenue management start to work against you

Successfully Overbooking Your Hotel And Why It’s Important
A hotel that doesn’t apply overbooking is losing a big chunk of profitable revenue, especially with the highest BAR rates usually being sold last

Hotel Website Performance: Just Look at Your Own or Competitors Too?
Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business

6 Ways to Measure Guest Satisfaction (+ Examples)
Guest satisfaction is an key indicator for hotels. High guest satisfaction leads to increased customer retention rates, minimizing acquisition costs

Hotel Distribution Strategy From The Inside Out
The hotel distribution landscape is as dynamic as ever. Success in this ever-changing environment requires responsiveness and swift action

Hotel Sector Post Pandemic: More Financial Headwinds Ahead?
We talk with Dr Don about how the hotel industry looks post pandemic, the current cost of living crisis, impact on travel this summer and perceived value

UK & US Tourist: Everyone Wants Them, But Where Will They Go?
European tourist destinations are the ones craving most for British and Americans and they are trying to glean as much market information as possible

Booking.com’s Shift to Merchant Model and How Hotels Can Compete
The first decision hotels should make is withdrawing from the “Payments by Booking.com” program. Our bet, however, is Booking will make it mandatory

RevMarketing Automation (RMA): The Missing Link Between Revenue & Marketing
RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?

Creative Ways to Elevate Your Hotel Website Performance
Benchmarking your hotel against your competitors is one of the most important tools in developing a robust direct channel strategy