Expert Insights

Timing is everything. Travellers start to search and book festive stays weeks in advance. The earlier your campaigns go live, the better

If you want your board to not be bored (and keep investment flowing), stop drowning them in numbers and start telling the story behind them

When powered by clean guest data and guided by revenue strategy, email marketing drives tangible business outcomes

If your pricing, visibility, and demand decisions are dictated by OTA behavior, you have lost control of the wheel. Common red flags include:

Digging into bleisure travel statistics reveals hotels should sell local experiences, reward loyalty, and maximise the value of every stay

The more guests feel acknowledged and involved, the more likely they are to return for a second stay and recommend your property

HubSpot has seen organic traffic take a hit. Some think it may be lack of relevance in older content – even giants aren’t immune to SEO changing tides

Overall, behaviour confirms that Black Friday is now an extended period, not a day, and that the direct channel can go head‑to‑head with OTAs

Revenue managers live on the edge of uncertainty: but every scare comes with wisdom. Every “uh-oh” becomes a “next time, I’ll know better.”

More hotels are turning to personalized marketing and exclusive family offers to capture attention and drive direct bookings