Expert Insights

What makes WhatsApp the right choice besides the amount of users and how do you create a WhatsApp hotel communication strategy?

Successful budgeting isn’t just about cost control, it is about investing in the right mix of channels, tools, and strategies to maximise profitability

Trend analysis may feel a bit old-school exercise in the world of AI and automated reporting, but it is still an effective way to ground a budget with data

A rate plan isn’t just a “price.” It’s the building block of how you distribute and position rooms. If the blocks are unstable the strategy falls over

On the surface, personalised pricing feels like the logical evolution of revenue management so why not tailor rates at a one-to-one level?

A quick front-end check on how a user may see your hotel Google Business Profile listing can uncover potential issues that can’t be easily identified

We believe a successful revenue strategy requires a strong understanding of marketing metrics that directly tie to demand, conversion, and revenue impact

Opening availability doesn’t mean just clicking a button and putting your rooms online, especially if you have just simply copied last year’s prices

We debunk five of the most common revenue management misconceptions and share proven strategies to boost RevPAR and improve profitability

This case study offers valuable insights for general managers, revenue leaders, and marketers striving to improve conversion and reduce OTA dependency